Boston, MA -- (SBWIRE) -- 12/05/2014 -- Baby and child-specific products benefits from a large potential consumer base in Saudi Arabia, thanks to the countrys high birth rate. Whilst the birth rate declined during the review period, it remained high, at 21 births per 1,000 individuals in 2013. The government encourages a high birth rate via many policies, whilst the number of births is also boosted by the large number of women of child-bearing age.

Competitive Landscape

Johnson & Johnson dominated baby and child-specific products throughout the review period, and accounted for a 63% value share in 2013. The company benefits from strong consumer trust in the quality and safety of the Johnson?s Baby brand, which uses slogans such as ?no more tears? and ?no more tangles?. Johnson & Johnson also saw the strongest growth in value share in 2013 compared with the previous year, at half a percentage point. This was partly due to the brand?s use of price promotions, but was also linked to rising disposable incomes, which enabled many consumers to trade up to the leading brands.

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Industry Prospects

There will continue to be a large potential consumer base for baby and child-specific products in Saudi Arabia, thanks to the country?s high birth rate. Whilst the birth rate is expected to decline during the forecast period, it will remain high, at 20 births per 1,000 population in 2018. The population aged 0-4 years is expected to account for 9% of the total population in 2018, whilst the population aged 5-9 years will account for a 10% share, with these groups together accounting for 6.1 million children in the country.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Baby Care industry in Saudi Arabia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Baby Care industry in Saudi Arabia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Baby Care in Saudi Arabia market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth  
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Baby Care in Saudi Arabia?
- What are the major brands in Saudi Arabia?
- What are the movements in unit prices across categories?
- What is the penetration of premium baby care products?

Reasons to Get this Report:

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

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