Boston, MA -- (SBWIRE) -- 08/28/2014 -- Baby and child-specific products grew by 5% in 2013, in line with the previous year. However, the strongest-performing category was baby and child-specific sun care, which grew by 10% in current value terms in 2013 compared to 6% in 2012. Sun care products have been on the rise as parents are subject to strong media attention regarding skin cancer prevention. Babies' skin is sensitive and so interest in products that are effective for a long time and that have a high SPF is growing. In addition, the UK had an unusually hot summer in 2013 with record high temperatures recorded.

Competitive Landscape

In 2013, Johnson & Johnson Ltd remained the clear category leader with a value share of 34%, a slight decline from 2012's 35% share. The company is well established in this category and its name is synonymous with baby care. It is a name that parents trust, with loyalty to the brand being very strong. Its most successful products are the Johnson's Baby brand in the baby wipes, toiletries and skin care categories and Johnson's Soft Wash in the bath category. The company's performance is slightly threatened by niche beauty and personal care brands.

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Industry Prospects

Baby and child-specific products is expected to see value sales rise at a CAGR of 2% at constant 2013 prices over the forecast period, with sales set to reach GBP493 million by 2018. The UK birth rate has stabilised and, over the forecast period, parents will continue to seek to give their children the best they can afford; their purchase of high-quality skin and sun care products will help the overall category to achieve positive value growth, especially given the gentle shift towards higher-priced premium products expected during this time.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Baby Care industry in United Kingdom with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Baby Care industry in United Kingdom, our research will save you time and money while empowering you to make informed, profitable decisions.

The Baby Care in United Kingdom market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth  
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Baby Care in United Kingdom?
- What are the major brands in United Kingdom?
- What are the movements in unit prices across categories?
- What is the penetration of premium baby care products?

Reasons to Get this Report

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: Baby and Child-specific Hair Care, Baby and Child-specific Skin Care, Baby and Child-specific Sun Care, Baby and Child-specific Toiletries, Baby Wipes, Medicated Baby and Child-specific Products, Nappy (Diaper) Rash Treatments.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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