New Food market report from Euromonitor International: "Baby Food in Kenya"
Boston, MA -- (SBWIRE) -- 05/12/2014 -- Packaged baby food continued to be beyond the spending capacity of the majority of Kenyan consumers and demand for baby food is therefore accessible only to the country's middle-income and high-income consumers. Packaged baby food is often viewed as a status symbol and a luxury item by low-income Kenyan consumers. However, 2013 witnessed an increasing demand for baby food with the rising middle class in Kenya.
Euromonitor International's Baby Food in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2009-2013, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2018 illustrate how the market is set to change.
Product coverage: Dried Baby Food, Milk Formula, Other Baby Food, Prepared Baby Food.
View Full Report Details and Table of Contents
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Reasons to Get This Report
- Get a detailed picture of the Baby Food market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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