Boston, MA -- (SBWIRE) -- 07/17/2012 -- Although there are campaigns for nursing mothers to strictly breast-feed their babies in the first six months, working class mothers cannot meet this requirement due to the demands on their jobs. As women are increasingly active in the labour force and maternity leave does not usually last up to six months, mothers returning to work will have no choice but to turn to baby food for their children. This factor has helped the growth of baby food, in line with higher incomes and a growing birth...

Euromonitor International's Baby Food in Nigeria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

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Product coverage: Dried Baby Food, Milk Formula, Other Baby Food, Prepared Baby Food.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Reasons to Get this Report

- Get a detailed picture of the Baby Food market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

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