Baby wipes are disposable (one-time use) industrially manufactured cloths that are used for cleaning the sensitive skin of babies. The product is made from non-woven fabrics identical to the ones used in dyer sheets. Baby wipes are usually treated with gentle cleansing solutions and typically packed in plastic tubs that maintain the moistness of the cloth as well as allow its easy dispensing.
Rockville, WA -- (SBWIRE) -- 07/06/2018 -- From the day of birth to up to at least three or four years of age – newborns are not capable of handling themselves for excretion purposes. Parents, thankfully, have the option of baby wipes that are manufactured specializing in cleaning with mild moisture essence. These wipes are adequately soft and sophisticated for the sensitive skin of a baby, and can also be used for other daily requirements in order to keep babies free from bacteria. As the disposable income increments among urban populations living in the metropolitan areas across the emerging economies, the market for baby wipes is flourishing. According to an up to date business intelligence study by Fact.MR, the demand in the global baby wipes market will expand at a steady CAGR of 2.9% during the forecast period of 2017 to 2022.
Flourishing Ecommerce Industry Opening New Opportunities
The baby wipes market is gaining traction primarily from the radical rise of heavily populated countries of China and India. Urban populations are expanding and the awareness regarding the benefits and ease that are brought by these disposable (one time use) wipes has been increasing in the recent times. Additionally, ecommerce has strongly penetrated on the back of growing ubiquity of smartphones and consumers are able to order these products from the comfort of their homes rather than visiting retail stores and drug stores. At the same time, manufacturers of baby wipes have innovated their products admirably too, using cotton, bamboo, and microfibers to produce skin-friendly wipes. Fresh technologies such as wetlaid and airlaid have come in handy for the manufacturers. Consumers are now welcoming natural and herbal baby wipes and spending extra for good care of their children.
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Going forward, development of ecofriendly and sustainable products as well as alcohol and chemical free baby products are expected to add new dimensions to the global baby wipes market. On the other hand, significant cost of these products are keeping them confined within middle to high income community.
Based on product types, the market for baby wipes has been segmented into dry wipes and wet wipes, whereas material-wise bifurcation of the market has been done into bamboo velour wipes, microfibers wipes, cotton flannel wipes, and cotton terry wipes. The technologies studied under this report are spunlace, airlaid, and wetlaid. The Fact.MR report has also gauged the demand potential of the distribution channels of e-commerce, convenience stores, drug stores, and modern trade. Geographically, Europe has emerged as the region that is currently producing the most prominent chunk of demand for baby wipes, promising to attain a valuation of US$1,595 million by the end of 2022. As of 2017, this region produced more than 70% of the total demand in the global baby wipes market. That being said, the Asia Pacific baby wipes market is anticipated to grow at an above-average CAGR during the forecast period of 2017 to 2022.
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Major Players Resorting to Aggressive Marketing and Brand Name Creation
Johnson & Johnson, The Procter and Gamble Company, Kimberly Clark Corporation, Farlin Infant Product Corporation, Linette Hellas S.A., Pigeon Corporation, The Himalaya Drug Company, Cotton Babies, Inc., and Hengan International Group Company Limited are some of the notable companies currently operating in the global baby wipes market. Most of these multinational players are concentrating on aggressive marketing via social media and television commercials to create a brand name as well as increment awareness among potential consumers. Moreover, they are investing on research and development activities in order to develop new products in sync with government regulations for the environment as well as reduce production costs, and thereby the cost of the products. Strengthening supply chain via collaborations with supermarket organizations and retails is also expected to carve opportunities in the near future.
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