Pune, India -- (SBWIRE) -- 06/15/2018 -- Market Overview:
The emerging market opportunities for baked chips appear to be conducive for the acceptance of convenience food in Europe and Asia Pacific region. 'Baked chips' refers to thin slice of vegetable, fruits and others that has been baked. Moreover, crisp is made from flour dough and then baked in the oven. Unlike the traditionally fried chips, which makes the chips unhealthy. Baking the chips makes it healthy, retain its nutrition and is low in calories.  Global baked chips market is mainly driven by urbanization, changing consumption pattern and rising disposable income. Rise in disposable income and consumer preferences for 'on-the-go' foods is driving the sales of enriched, low sodium and low calories chips. Consumers prefer to buy baked chips, because of the health benefits such as low calories, low sodium and others. Introduction of new innovative products with inclusion of healthy chips such as corn chips, fruit chips are supporting the growth of this market.

Latest Industry Updates:
January 2016 Pepsi Co launched a new product line of baked chips in U.S.

May 2017 Greendot Health Foods expanded the production capacity of baked chips in India

January 2017 The Good Crisp Company launched its new line of non-GMO and gluten free canister potato crisps. The product is available in three different flavored.

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Competitive Analysis:
Key manufacturers are focusing to enhance its brand name by arranging various promotional activities. The company has participated in various social media promotions, events and interaction with the consumers. The manufacturers have demonstrated their new product offerings to attract the new customers. By this strategy the product of the company will be popular among the consumers which will aid to increase the overall profitability of the company.

Moreover, the key players are emphasizing in the research & development process to introduce new product also to extend the product line. Key players are introducing new baked chips in different flavored to increase the volume sales and to increase the overall revenue of the company. In addition, manufacturers focus on effective packaging design as it has noticeable impact on consumers' shopping behavior. Packaging plays a significant role in product marketing for any business that makes or sells products and act as selling point for many consumers by delivering a sense of quality and reflect the product's brand image.

The key players profiled in baked chips market report are Frito-Lay (U.S.), Kettle Foods, Inc. (U.S.), Greendot Health Foods Pvt. Ltd. (India), Kelloggs (U.S.), Popchips (U.S.), Calbee North America (U.S.), and General Mills (U.S.) among many others.

Market Segments:
Global baked chips market has been divided into source, claim, distribution channel, and Region

On the Basis of source: Vegetable, Fruits, Cereals, Grains, and Others

On the Basis of Claim: Organic, Gluten-free, Low-calories, Low Sodium, and Others

On the Basis of distribution channel: Store-Based, and Non-Store Based

On the Basis of Region: North America, Europe, Asia Pacific, and Rest of the World

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Regional Analysis:
The global baked chips market is segmented into North America, Europe, Asia Pacific and Rest of the World. Among all the region, North America region is expected to account for the major market share in the year of 2017 and it is estimated to retain its dominance throughout the forecast period of 2017-2023. The growth of the baked chips is attributed to the various factors in North America region. One of the significant factors for the rising growth of baked chips is the busy lifestyles of the consumers. Also, consumers are inclined to adopt "on the go" due to the time constraints.

Key players in the baked chips market are introducing new products which in turn accelerates the sales of baked chips in the North America region. Among the North American countries, the U.S. is estimated to hold significant market share of 80% in the year of 2017 and the trend is expected to continue throughout the forecast period of 2017-2023. Europe is also one of the attractive destination among the baked chips manufacturers. The demand for baked chips is increasing owing to increasing demand of convenience food. Also, the major players are promoting their products extensively which in turn accelerates the sales of baked chips in the European countries.