Boston, MA -- (SBWIRE) -- 06/09/2014 -- Soft economic conditions in Malaysia during 2013 saw consumers fending for their jobs and in turn immersing themselves at work. This translated to a more hectic lifestyle for many consumers, as they still have to juggle with their family life. Therefore, consumers increasingly demand convenience in their daily lifestyles, which benefits biscuits, which are convenient as quick meals or snacks. This resulted in a stronger current value growth for biscuits in 2013 than in 2012.

Competitive Landscape

Kraft Foods (M) Sdn Bhd retained its leadership in biscuits with a 20% retail value share during 2013. Its strong stable of brands including Jacob's, Oreo and Chipsmore managed to sustain consumer interest through their established presence, active marketing campaigns and trusted product quality.

Industry Prospects

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Biscuits is expected to register a retail value CAGR of 1% in constant terms over the forecast period. Consumers will continue to become more health conscious, with government campaigns driving healthy living expected to continue over the forecast period. Therefore, consumers will increasingly turn to health and wellness biscuits for the higher nutritional value. However, they will also reduce their intake of biscuits such as cookies and chocolate-coated biscuits that are deemed to be unhealthy. This in turn will slow the pace of constant value growth of biscuits over the forecast period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Biscuits industry in Malaysia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Biscuits industry in Malaysia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Biscuits in Malaysia market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Biscuits in Malaysia?
- What are the major brands in Malaysia?
- How will increasingly volatile wheat commodity prices impact retail prices and sales performance?
- What are the market opportunities for high fibre products?
- How are biscuits manufacturers balancing consumer demand for both healthy and indulgent products?



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