Wayne, NJ -- (SBWIRE) -- 01/22/2014 -- A new year is here which means businesses are setting updated goals and looking for ways to achieve them. Ballantine Digital is offering a solid conversion rate strategy to help businesses focus on boosting the bottom line. Conversion is the ultimate goal of any marketing campaign and there are ways to encourage customers to take action.

In Develop a Conversion Rate Strategy for 2014, Ballantine Digital encourages entrepreneurs to reconsider how people interact with their business websites. Old technologies get phased out as new ones are introduced. This encourages visitors to interact with business websites and become more engaged in their offerings.

Ballantine Digital reveals research that indicates 85 percent of PPC marketers are going to review their conversion rate optimization strategies in the new year. Content without conversion is simply offering free reading material to visitors. The key is to include a compelling call to action to transform visitors into dedicated customers.

Businesses are encouraged to use their 2013 traffic to discover how many variations to test. It can take up to 1000 hits to a landing page to determine the impact of a single change that was made. This testing is important to discover which strategies are effective and which ones should be eliminated. Ballantine Digital encourages businesses to simply their approach and examine their updated analytics dashboards. Finding easy ways to improve conversion rate optimization strategies can make businesses more profitable in 2014.

About Ballantine Digital
Ballantine Digital provides full-service search engine optimization and social media solutions to mid-sized companies. The use of updated strategies helps to increase search engine rankings and improve social visibility.

Contact Info
Ballantine Digital
1700 State Route 23
Wayne, NJ 07470
973-305-1500