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Bath and Shower in Bulgaria: New Research Report Available at Fast Market Research

Fast Market Research recommends "Bath and Shower in Bulgaria" from Euromonitor International, now available


Boston, MA -- (SBWIRE) -- 07/17/2014 -- With a growth rate of 2% in 2013, bath and shower saw the same growth as the review period average, since bath and shower is among the mature categories in beauty and personal care. Most of the products are available and affordable to almost all the Bulgarians as there are alternatives covering all the price segments. Leading companies' brands, such as Dove, Nivea and Fa, were constantly on sale or promotion, lowering their prices closer to private label. Bulgarians are convinced that those products are of very similar quality and opt for the ones that are on sale as brand loyalty in this category is low and people were indulged by various promotions, combined purchases or special offers.

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Competitive Landscape

Unilever Bulgaria EOOD was in the leading position in 2013, with Ficosota Syntez OOD in second place and they accounted for 16% and 15% of sales respectively. Unilever Bulgaria's product portfolio covers almost all the categories, while Ficosota Syntez is present in bar soap and liquid soap only. Both of the companies' umbrella brands, such as Dove, Denim, Teo and Tete-a-Tete, are well-known to Bulgarians as they have been around for a while and have built good customer relations. Body wash/shower gel and the soap categories were behind Unilever Bulgaria's success and Ficosota Syntez relied on bar and liquid soap and their established distribution networks, covering the entire country.

Industry Prospects

Bath and shower is expected to marginally decline at constant 2013 prices over the forecast period. Maturity and oversaturation are the main reasons for that fall, and bar soap will lose 1% of its current value, being the category with the highest decline. Unit prices will stay at close to their present values as well, with the possibility of going down negligibly by the end of the forecast period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Bath and Shower industry in Bulgaria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Bath and Shower industry in Bulgaria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Bath and Shower in Bulgaria market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth  
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Bath and Shower in Bulgaria?
- What are the major brands in Bulgaria?
- How are sales of private label products evolving?
- What is the importance of intimate washes in the overall category context?

Reasons to Get this Report

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: Bar Soap, Bath Additives, Body Wash/Shower Gel, Intimate Hygiene, Liquid Soap, Talcum Powder.

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