Global bath and shower toiletries market is projected to witness a modest growth over the next couple of years. The market is likely to be influenced by rising concerns over skin care, especially in the Western countries where a large number of consumers are highly conscious about their skin and hair quality. Moreover, growing demand for natural and organic bath and shower toiletries products is creating new growth opportunities for market player.
Rockville, WA -- (SBWIRE) -- 06/26/2018 -- The global bath and shower toiletries market is estimated to grow at a modest rate in the next few years. This growth is estimated to take shape due to increasing demand for skin care products. Besides this, demand for natural and organic bath and shower toiletries could grow at an immense rate. Taking into account all of these factors, significant growth could be projected for this market. Demand for products meant for maintaining skin freshness, sweat control, and skin smoothening could act as a positive aggregator of market growth. Increasing population of hygiene-conscious customers, swelling requirement of hygienic products, and rising standards of living could escalate demand for bath and shower toiletries during the course of the forecast tenure 2017-2022.
The global bath and shower toiletries market is expected to register a 3.7% CAGR to achieve a valuation of close to US$48.0 bn by the final forecast year.
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Growing Popularity of Organic and Herbal Products Influences Purchase Decisions
Western countries have increased the popularity of various ways of hygienic and healthy living. Due to increased hygiene consciousness of customers and growing standards of living, the global market for bath and shower toiletries is expected to gather pace in the coming years. The market could see a classification into shower products, liquid bath products, bath additives, and bath soaps as per type of product. On the basis of sales channel, the market could be segmented into hypermarkets/supermarkets, retailers, online stores, and other retail formats. Shower and liquid bath products are said to have an overall revenue share of 50.0%. In the near future, the shower segment could grow to a more than US$15 bn, out of which a 37.0% of the revenue share could be accounted by North America. Estimates also show that the liquid bath segment may attain a slightly higher CAGR for the forecasted period.
The bath additive segment is also expected to grow at a high rate and surpass US$6.0 bn valuation of the bar soap segment by the end of the forecasted period. North America is projected to contribute 1/3rd of the bar soap segment.
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North America and Europe Top Revenue Shares with Well-developed Retail Infrastructure
Europe and North America both are anticipated to emerge as leading regions of the international bath and shower toiletries market. Amongst the two, North America held a larger share of the market, whereas Europe is known as one of the world's top fashion capitals. The regions possess demographics that could be easily marketed to when it comes to beauty products available in the international bath and shower toiletries market. According to sales channel, hypermarkets/supermarkets is more likely to outshine all other segments of the market. The hypermarkets/supermarkets segment is expected to push beyond a US$22.0 bn by the final forecast year. Potential for market growth is also seen in Asia Pacific excluding Japan as a number of countries in this region have the potential to outgrow and change the existing market scenario.
Online sales channel has a significant contribution to make and it accounts a revenue share of approximately 11.0% for bath and shower toiletries. Ecommerce will be backing the online sales market and pushing sales of bath and shower toiletries on the global front. The global bath and shower toiletries market will be continue to expand with changing trends and development of this market.
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Some of the main players of the global bath and shower toiletries market are The Himalaya Drug Company, Johnson & Johnson, The Hain Celestial Group, Inc., and Unilever N.V.
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