Seattle, WA -- (SBWIRE) -- 11/12/2019 -- Global Beer Market Insights
Beer is an alcoholic beverage that is brewed from cereal grains such as maize, rice, and wheat. It is one of the most widely consumed alcoholic beverages across the world. Use of hops in brewing of beer adds bitterness, stability, and flavor to the beverage. Herbs, fruits, and gruit are some of the substitutes for hops. Increasing consumption of beer among the populace is a major factor boosting growth of the global beer market. Moreover, increasing number of people, especially young populace, prefers beer over other alcoholic beverages. For instance, according to the World Health Organization (WHO), in 2016, beer accounted for around 36% of the total alcohol consumption. Such scenario has led key market players to launch novel products to cater to the increasing demand for beer. For instance, in 2018, MillerCoors Company, introduced a new light beer line named Two Hats in pineapple and lime flavors, targeting the young population.
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Several countries impose high excise duties and taxations on imported and local beer. This in turn is expected to hinder growth of the market. For instance, for imported beer in Switzerland, an individual subjected to customs is liable to pay beer excise tax, which includes US$ 17.85 per hectoliter of light beer, US$ 26.78 per hectoliter of regular beer, and US$ 35.71 per hectoliter of strong beer.
Several studies have claimed that beer and other alcoholic beverages have harmful effect on human health. This may further hamper growth of the global beer market.
Global Beer Market Taxonomy:
Global Beer market is segmented into:
By Product Type:
- Stouts & Porters
- Regular Beer
- Premium Beer
- Super Premium Beer
- Bottled Beer
- Canned Beer
- Draught Beer
Among product type, the lagers segment accounted for the largest market share in 2016. This is attributed to high consumption of lagers compared to other types of beer. Moreover, such scenario has led key market players to launch new lager beers in the market. For instance, in 2016, Kopparbergs, a Sweden-based brewery and cider company, launched the Kopparberg fruit lager in lemon and lime flavor to expand its portfolio in the fruit-beer. This beer undergoes traditional lagering process and juice of lime and lemon are used instead of hops.
Global Beer Market Regional Analysis
On the basis of region, the global beer market is segmented into North America, Latin America, Europe, Asia Pacific, Middle East, and Africa. The market in Asia Pacific accounted for the largest market share in 2016 and is expected to maintain its dominance throughout the forecast period. India and China are major growth engines of the market in Asia Pacific. Key players in the market are focused on launching new products to expand their product portfolio, which is expected to contribute to the market growth. For instance, in 2017, B9 Beverages Pvt. Ltd. launched two variants of beer: Bira 91 Light and Bira 91 Strong in India. Bira 91 light is a low calorie alcoholic beverage. Bira 91 strong is a high intensity wheat beer having 7% alcohol, as large portion of beer sold in India is strong having more than 5% alcohol.
Europe is expected to account for the second largest market share in terms of revenue in the global beer market. Increasing demand for beer, especially among young people is a major factor driving growth of the market in Europe. For instance, according to Brewers of Europe, the EU beer consumption rose from 35.25 billion liters in 2014 to 35.91 billion liters in 2016.
Increasing launch of new beers is expected to boost growth of the market in North America. For instance, in 2012, Anheuser-Busch InBev launched 19 products in the U.S., which included small-batch craft brews, a cider, and an expanded malt beverage lineup. In 2017, Samuel Adams, one of the leading U.S. beer brands, reformulated one of its flagship beers, Rebel IPA with a hop variety, which has more tropical, juicy, and citrus flavor.
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Global Beer Market Competitive Landscape
Major players in the market are focused on adopting M&A strategies to expand their product portfolio. For instance, in 2016, Department of Justice approved merger between the world's largest beer companies Anheuser-Busch InBev (ABI) and SABMiller Plc. This resulting conglomerate was expected to control around 46% of the global beer profits.
Major players operating in the global beer market include, The Boston Beer Company Inc., Heineken N.V., Anheuser-Busch InBev, Carlsberg Group, Beijing Enterprises Holdings Limited, Dogfish Head Brewery, Diageo Plc., Sierra Nevada Brewing Co., Tsingtao Brewery Co. Ltd., Oettinger Brauerei, and The Molson Coors Brewing Company.
Key players in the market are focused on launching new products to expand their product portfolio. For instance, in 2018, European beer manufacturer, AB InBev launched a new product "golden Italian craft lager Lisa" in the U.K. In October 2018, Planters launched a new beer "Mr. IPA-Nut" on National Beer Day. The company introduced the craft beer to make a unique citrus aroma.
Major players in the market are focused on adopting M&A strategies to expand their product portfolio. For imbalance, in May 2019, Heineken acquired substantial stake of Biela Ecuador through a group of homegrown investors. It will help Heineken to move into Ecuadorian beer market.
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