Transparency Market Research

Growth of Global Beer Market to Be Stalled Owing to Competition from Other Alcoholic Beverages

Transparency Market Research Report Added "Beer Market" to its database.


Albany, NY -- (SBWIRE) -- 03/25/2015 -- Beer is one of the most popular alcoholic beverages in the world. It is a crucial component of the cultures of many regions such as Germany, Austria, and the U.K. According to consumption, it is the best selling alcoholic beverage in the world and one of the best selling beverages globally, regardless of alcohol content, ranking among the likes of water, tea, and coffee. It is also one of the oldest beverages consumed by mankind.

The cultural importance of beer in some of the most affluent regions in the world means that the global beer market has no way to go but up. The only major threats to the market are the possibility of maturation of its prime markets owing to extremely high degree of penetration, and intense competition from other alcoholic beverages.

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Beer is prepared by fermenting starch obtained from malted barley. The typical bitter flavor of beer comes from the inclusion of hop flowers, called hops; this is the only commercial application of hops. Yeast is then added to ferment the sugars present in the mixture, which produces alcohol and carbon dioxide. Some additives are later included according to the nature of the particular type of beer being produced. The nature of the malt and the additives, in addition to some environmental factors, determines the nature of the beer. Some of the most widely consumed classes of beer are lagers, bitters, ales, and stouts.

The global beer market was worth US$104,978.3 million in 2010 and is estimated to have risen to US$137,458.9 million by 2015, at a CAGR of 6.3%. Beer totaling more than 130 billion liters (about 34 billion gallons) is sold every year, resulting in revenue close to US$300,000 million worldwide.

The global beer market is divided into the product categories of light beers, premium beers, popular beers, imported beers, super-premium beers, malt liquors, ice beers, malternatives, and non-alcoholic beers.

Geographically, the global beer market is divided into North America, Europe, Asia Pacific, and Rest of the World. North America and Europe are the global leaders in terms of consumption, thanks to long-standing cultural traditions related to beer. Austria, Germany, Eire, the U.K., and the U.S. are among the highest per capita consumers of beer. However, the growth prospects of the global beer market in these regions are not extraordinary. This is due to the maturation of these markets, where beer is already extremely popular and the production and distribution channels are already firmly established and widespread.

As a silver lining, Europe shows more potential for growth than North America due to relative lack of penetration of the beer market in Eastern Europe. Austria and particularly Germany, where the cultural importance of beer is celebrated in festivals such as the Oktoberfest, contain the most microbreweries in the world, particularly the Franconia region of Germany. The cultural importance of beer in Central and Western Europe means that the demand from this region is not likely to drop in the foreseeable future, even though it won't grow at a significant rate.

Asia Pacific shows more promising signs for the beer market, though beer producers will have to overcome the intense competition with other alcoholic beverages such as wine, whiskey, and scotch, which are also expanding their consumer base in the newly minted and rapidly developing market.

Anheuser-Busch InBev, Asia Pacific Breweries Sapporo Breweries, Asahi Breweries, Carlsberg Breweries A/S, Heineken N.V., Grupo Modelo, Molson Coors Brewing Company, Kirin Brewery, Yanjing Brewery, and Tsingtao Breweries are some of the major players in the global beer market. Anheuser-Busch InBev has climbed to the top spot in the global market thanks to various mergers and consolidations, and is expected to maintain its leading position in the global market hierarchy.

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