Sellbyville, DE -- (SBWIRE) -- 02/07/2019 -- North America is the dominating region in the global behavior analytics market owing to the presence of some of the major players such as Splunk and IBM. Moreover, high internet penetration rate and increase in number of mobile phone and application users in the region are also estimated to contribute significantly towards the growth of the industry. In addition, growing adoption of the analytics solution in the healthcare organizations in U.S. will push the market towards positive growth.

Behavior Analytics Market is estimated to surpass USD 3.7 billion by 2024. The behavior analytics is a cyber security tool used for anomaly detection of insider threats, malicious activities, and vulnerabilities. This solution leverages the combination of both basic analysis methods (statistics, pattern matching) and advanced analytics techniques (machine learning algorithms and artificial intelligence) to detect potential threat presented by the anomalous activities and behaviors of users and entities.

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Behavior analytics market is anticipated to experience substantial growth owing to the increasing threat of insider attacks among organization across the globe. Over the past five years, a surge in the incidences of the insider attacks among organization has been witnessed. According to a report by IBM cyber security index, approximately 55% of the cyber-attacks occurred in U.S. are carried out by insider.

This indicates the growing threat of insider attacks among organization. Besides insider attacks threat, technological advancement in behavior analytics solution such as integration of advanced analytics and machine learning algorithms, and scarcity of the security professionals in the organization are also estimated to be major factors that are contributing towards the growth of industry.

Strategic partnership is analyzed to be the widely used strategy among the market players in the market to expand product portfolio and gain market share. Major players such as IBM, Intel security, and HPE are forming alliance with startups and SMEs to integrate their behavior analytics capabilities into security solution platforms.

For instance, in June 2016, E8 security collaborated with Intel Security to integrate its user and entity behavior analytics solutions with McAfee Enterprise Security Manager to strengthen its position in the market. Similarly, in 2017, Exabeam collaborated with Crowdstrike, a cloud-delivered endpoint protection organization, to provide disruptive security solutions.

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Major vendors of the behavior analytics solutions are Splunk., IBM, Balabit, Bay Dynamics, Bottomline Technology, Cynet Security, E8 Securtiy, Exabeam, Fortscale, Gurucul, McAfee, and Interset. The industry is characterized by presence of standalone solution providers, behavior analytics as a feature provider, cloud provider, and service provider.

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