Albany, NY -- (SBWIRE) -- 06/13/2018 -- A new research study titled "Global Market Study on Berries: Strong Marketing and Branding Expenditure by F&B Companies to Promote the Rich Nutritional Values of Berries" has been added to the comprehensive repository of Market Research Reports Search Engine (MRRSE). According to the study, the global berries market is likely to grow at over 5% during the assessment period 2017-2027.

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According to the research study, demand for such as gooseberries, blueberries, strawberries, cranberries, and raspberries is likely to increase in various industries owing to the health benefits of consuming berries. With the wide range of applications of berries in different industries such as cosmetics, dietary supplements, personal care, foods and beverages, and pharmaceuticals, global berries market will grow rapidly in the upcoming years.

Leading market players are benefitting from the increased revenue share of the food and beverage industry in the global berries market. The report includes leading company profiles such as Costa Group Holdings Ltd, Green Mountain Farm Direct, SunOpta Inc, Wish Farms Inc., Dole Food Company Inc., California Giant Inc., Berry World Ltd., Symrise AG, Uren Food Group Limited, Kerry Group plc., Dabur India Ltd., Agrana Beteiligungs-AG, PepsiCo Inc., Del Monte Pacific Limited, and Ocean Spray Cranberry Inc.

According to the study, considering the perpetually increasing demand for berries in China, Australian producers are making moves to capture export opportunities in the global berries market. Gaining access to the Chinese market would open an ideal window of opportunities for the growth of tourism and retail industries in the rural and urban Australia. In order to capture these opportunities, Costa Group Holdings Ltd., a leading horticulture company in Australia, has increased the production of raspberries and blueberries. By establishing a partnership with Driscoll's, one of the largest berry market companies in the world, Costa Group is aiming to boost the production of berries all-year-round and expand its presence in the Chinese market.

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According to the study, leading berry provider company introduced 'DOLE® GO BERRIES!™' – a smart snacking solution for busy consumers that contains 4 ounces of fresh strawberries. The Snap-Rinse-Go packaging retains the freshness of strawberries and allows easy rinsing for busy strawberry lovers. The revolutionary product recently won the prestigious United Fresh Innovation Award in the category of the Best New Packaging for three snack-size packages it offers.

In a bid to offer readers detailed insights on the berries market, the research study offers segmentation on the basis of product type, nature, application, processed type, and distribution channel. The key segments on the basis of distribution channel include hypermarket/supermarket, convenience stores, discount stores, food & specialty store, and independent grocery stores. The segments on the basis of processed type include fresh and processed. The key application segments include pharmaceutical, cosmetics, dietary supplements, and food & beverages. On the basis of nature, the key segments analyzed in the study include organic and conventional.

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