Hudson, NY -- (SBWIRE) -- 01/15/2016 -- According to independent market research company eMarketer, consumers are projected to spend more than $390 billion in the e-commerce realm alone during the year to come, making effective online marketing tactics an increasingly prominent concern for businesses. This comes as no surprise to the staff of BestFriendFence.com, a division of Benner's Gardens, LLC, who have watched this trend unfold since the inception of the internet. While the company has exhibited notable prowess in this regard by rising to the top of the Dog Fence, this year marks a new era in its advertising approach.

Spokesperson Janice Mullins recently announced BestFriendFence.com has hired Benjamin Reeder as the new company CEO. Ben joins the company from Prager Microsystems where he created and led online marketing strategies for BestFriendFence.com and other clients. Previously, Ben was the co-founder of several Internet related and e-commerce companies. "Ben has been involved in the Internet sales and marketing business for 15 years and brings tremendous experience to the franchise," stated Mullins.

"I am thrilled to be a part of this organization, which has been such an innovator and pioneer in the pet fencing business," said Mr. Reeder. Reeder is no stranger to BestFriendFence.com or the world of online marketing as a whole. Considered an authority on the subject, he has also witnessed numerous developments and evolutions since online sales took the world by storm. Each of these elements has had its own level of influence on Reeder's marketing campaign cultivation.

Best Friend Fence brings multi-faceted purpose to its dog run fencing. In addition to being a welcomed alternative to the conventional leash-and-chain method of confinement, this product is designed to keep rogue wildlife from running amok on customers' properties. Though the company's staff members are well aware of the importance of advertising in the rise of online sales, they also realize customer satisfaction remains crucial to success. "It's the combination of quality and effective marketing that will continue to propel us forward," concluded Mullins.

About Best Friend Fence
For over 20 years, BestFriendFence.com has been the leading nationwide distributor of animal and pet containment products throughout the United States and Canada. BestFriendFence.com is a division of Benner's Gardens, LLC, the nation's leading Deer Fencing and pest deterrent supply company. Benner's developed the first plastic deer and dog fence kits in the early 1990's and, for over 20 years, has been an innovator in pet containment, as well as deer, garden and dog fencing. BestFriendFence.com offers an extensive selection of dog and cat fencing kits and a wide variety of enclosures for other pets and farm animals components, repellents, dog and other pet enclosures.