Beta-Launch of, A for Sale by Owner Website


Atlanta, GA -- (SBWIRE) -- 03/31/2014 -- Sell By Swaps LLC, a unique concept in “for sale by owner” real-estate advertisement launches its newly designed website ( in beta today. The website provides easy-to-use wizards, allowing homeowners to input data and photographs to create high-quality listings of their homes online.

“Roughly 10% of the real-estate transactions in the US are handled by owner without an agent, so we know sale by owner is possible. We want to offer something unique yet affordable to the FSBO market and help expand that market over time” says Hooman Tabrizi, Founder & CEO of

Hooman goes on to say “In a market that’s still under water it’s painful to pay 6 or 7% of your equity to an agent. Ultimately our goal is to eliminate such fees, and give the power of listing and negotiation to the home owners themselves. That is why we’ve created two platforms under one website, to give our consumers a choice and help encourage and propel the FSBO market.”

The site allows two models of advertising:

Sell by owner (aka “seller”) is an open-advertising platform, which allows a user to create an online presence to attract buyers. In this model the listings are visible to all visitors of the website, where prospective buyers can contact the sellers directly.

Sell by swaps (aka “swapper”) is a closed-advertising platform that allows users interested in a swap to find one another with mutually acceptable matching criteria. These listings are only visible to swapper participants and not the general public.

The website development was led by Deepak Manapure, Managing Director at TechPhant Consulting (

About Sell by Swaps LLC
Sell by Swaps LLC is an Atlanta, GA based company, founded in 2013 with the aim of providing affordable and efficient web-based marketing and advertising solutions for homeowners all across the United States