Boston, MA -- (SBWIRE) -- 10/23/2013 -- At the beginning of the review period, the Russian economy entered a turbulent time which did not end in a calm recovery until the end of the review period. It affected consumers' behaviour, leading to more rational spending of Russian customers. And though they continued being interested in products bearing better for you claims, they became less willing to pay a premium in comparison with regular products. It affected the category value growth, leading to changes in promotion of better for...

Euromonitor International's Better For You Packaged Food in Russia report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2008-2012, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2017 illustrate how the market is set to change.

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Product coverage: BFY Reduced Carb Packaged Food, BFY Reduced Fat Packaged Food, BFY Reduced Salt Food, BFY Reduced Sugar Packaged Food.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Reasons to Get This Report

- Get a detailed picture of the Better For You Packaged Food market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

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