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BETWINE Is a New Way for Friends and Family to Stay in Close Contact


Wilmington, DE -- (SBWIRE) -- 07/14/2014 -- It’s hard to stay in touch with all the important people in your life. In many cases, family and friends are scattered all over the country (or the world) in different time zones and on different schedules. James Filbird, the business strategist for ImLab Corporation in Wilmington, Del., has the solution.

It’s called BETWINE, a wearable device that maintains constant contact with the people you care about. It can be housed in a bracelet or pendant, and connects by Bluetooth to an iPhone, iPad or iPod Touch.

BETWINE combines social network features, game play, and good health habits. It encourages people to develop a healthier lifestyle by caring and encouraging each other without the barrier of distance.

BETWINE was designed for people who suffer from stress-related pains, live a sedentary lifestyle or sit too much. Because the device monitors your level of activity, it can sense when you’re inactive, sitting in one place too long or need to exercise. BETWINE sends this signal to everyone in your select social group.

Members of your group can then send an electronic “poke” through a vibration in the BETWINE wearable device. This is a gentle, but effective, personal reminder to be more active. Activity results can be shared among the group. There’s even a Steps Competition game.

ImLab designer/founder Lei Gao developed the concept for BETWINE after discovering the need to monitor his father’s failing health. Gao and his technical team then developed a wearable device that reports on behavior and encourages people to change their sedentary habits.

“Sore muscles, back pain, arthritis, obesity, and diabetes which all can be attributed to sedentary behavior,” said Filbird.

Beta testing on BETWINE was completed several months ago and more than 1,000 units were sold. In order to take the next step, Filbird needs $20,000 to ramp up for large-scale production.

In order to generate this capital, he has launched a Kickstarter campaign, which can be viewed at

Donations of any amount are welcome. Those who contribute $15 will receive two BETWINE T-shirts. Pledges of $49 will receive an early bird and final version of BETWINE. Each unit includes a wristband, necklace and charger.

Larger donations are rewarded with discounted BETWINE multi-packs.

“We created BETWINE because most of us are just too busy to keep in touch with those we love and care about,” said Filbird. “We came up with a wearable product that keeps you in constant contact with them to promote a healthier lifestyle and build stronger relationships.”

For additional information, visit or the BETWINE website,

Filbird can be reached directly at

Contact Name: James Filbird
Company Name: ImLab Corporation
Email Address:
Website URL:
City: Wilmington
State: DE
Zip Code: 19801
Country: USA
Phone Number: 507-880-0188