Application-to-a person (A2P) is a type of mobile SMS service sent from an application, particularly a web application, to a mobile subscriber. The common application of A2P SMS in the BFSI industry includes several messages related to the banking transactions, money transfer, one time password (OTP), bill payments on various bank’s merchant sites.
Albany, NY -- (SBWIRE) -- 07/28/2016 -- The "Switzerland A2P SMS Market for BFSI Industry" report provides the analysis of the Switzerland A2P SMS market for BFSI industry for the period of 2013 – 2023, where in period from 2015 to 2023 is forecast period and 2014 is considered as the base year. The report precisely covers all the major trends and technologies playing a major role in the BFSI A2P SMS market growth over the forecast period. It also highlights the drivers, restraints and opportunities expected to influence the market growth during the said period. The study provides the holistic perspective on the BFSI A2P SMS market growth, throughout the above forecast period in terms of revenue (in US$ Mn) in Switzerland.
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The market overview section of the report demonstrates the market dynamics and trends such as drivers, restraints and opportunities that influence the current nature and future status of this market. Impact analysis of key trends has also been provided for every driver, restraint and opportunity, in order to give a thorough analysis of the overall competitive scenario of the market. Moreover, the report provides the overview of various strategies and the winning imperatives of the key players in the Switzerland A2P SMS market for BFSI industry and analyzes their behavior in the prevailing market dynamics.
The report segments the Switzerland A2P SMS market for BFSI industry, on the basis of applications into pushed content services, customer relationship management (CRM), promotional campaigns, interactive services, and other (inquiry related) services. Thus, the report provides in-depth cross segment analysis for the Switzerland A2P SMS market for BFSI industry and classifies it into various levels, thereby providing valuable insights on macro as well as micro level.
GMS, Dialogue Communications Ltd., Infobip Ltd., FORTYTWO Group Ltd., Silverstreet BV, Symsoft AB, Beepsend AB, Ogangi Corporation, Syniverse Technologies, LLC, AMD Telecom S.A., and mBlox, Inc. are some of the few major players operating within the Switzerland A2P SMS market, which have been profiled in this study. Details such as financials, business strategies, recent developments, and other such strategic information pertaining to these players has been duly provided as part of company profiling.
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Below is the list of acronyms used in the report:
A2P – Application- to- person
CRM – Customer Relationship Management
OECD – Organization for Economic Cooperation and Development
SDFB – Swiss Design Institute for Banking and Finance
FINMA – Swiss Financial Market Supervisory Authority
FDPA – Federal Data Protection Act
FMIA – Financial Market Infrastructure Act
FIDLEG – Swiss Financial Services Act
FINIG – Financial Institution Law
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