Toronto, ON -- (SBWIRE) -- 02/01/2016 -- BHive, a Toronto based social media lab is pleased to announce the launch of Multiple Peer Distribution Channels (MPDCs) - a new product which changes the way social marketing campaigns work. It offers advertisers, digital publishers and content producers a fresh approach to improve their content reach.

"Multiple peer distribution channels is a complete game changer. It is important to understand the dynamics of the online ad game and this is exactly what we aspire to achieve. With this new product launch, advertisers and digital publishers can radically improve the odds of their content consumed by a real human, by dramatically changing how their content is delivered. There is a big difference between your friend sharing something, and seeing an ad. To further this point, according to Erik Qualman, '90% of consumers trust peer recommendations. Only 14% trust advertisements.'" Rod Ponce, BHIVE CIO

With the anticipated decay of display, programmatic and native ads, BHive's new product aims at helping its clients get a clear picture of the importance of building MPDCs in the next five years. AMA Studies forecast online ad fraud will cost brands $7.2 billion this year alone, up from $6.3 billion last year. Ads don't work because bots don't buy, and peer distribution holds the key of future content distribution and consumption.

By building the right micro communities, an apt distribution, and targeting pattern, BHive has successfully managed to help its clients reach a huge audience in various verticals. Similar to the thousands of channels available on cable, brands too, need to build multiple micro communities to reach more people and their desired peer networks. Those who are looking to improve their own social media reach and want to grow an effective and more sustainable follower base can contact BHive, request a demo and see the difference in how content is distributed and consumed. Grow your social footprint with BHive.

About BHIVE Social Media Labs
BHive Social Media Labs, is one of the leading industry experts that have tremendous experience and expertise in social media marketing. BHive Social Media Labs works with over 600 social media blog accounts all over the globe and also have collectively amassed over a million friendships over the last 4 years that have delivered over 5 million unique clicks to favorite advertisers, publishers and clients.

Contact Information:
Contact Person: Rod Ponce
Contact Number: 416 536 8241
Address: Toronto, ON, Canada
Email: rod@bhive.ca
Website: www.bhive.ca