Pune, India -- (SBWIRE) -- 09/18/2018 -- Big Data Pharmaceutical Advertising Market Scenario:

Data which is complex & huge and cannot be handled with the conventional software is known as big data. Pharmaceutical advertising is basically the business of marketing of the pharmaceutical drugs in the market. Pharmaceutical industry has arrived late in the global big data advertising market. Despite of arriving late it is growing at a very rapid pace. Growing trend of the digital advertisements in the pharmaceutical sector, massive spending on pharmaceutical advertisements by the pharmaceutical companies, efficacy of big data in reaching the target customers, decrease in overall advertising costs and other benefits of big data are the factors driving the big data pharmaceutical advertising market. Big data can help in measuring future sales impact, measuring ad effectiveness and brand awareness.

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Additionally, limitations in big data can negatively impact the growth of the market. Optimizing the marketing effectiveness while understanding the demand is difficult because if the demand is not estimated correctly it affects the whole business resulting into losses.

The big data pharmaceutical advertising market is estimated to reach a valuation of USD 4477.3 million by 2023.

Big Data Pharmaceutical Advertising Market - Competitive Landscape

The big data pharmaceutical advertising market is characterized by the presence of well-established players as well as small players. The market appears to be highly competitive. IBM is expected to be the world leader in this technology driven market.

Oracle Corporation is a US based company. It deals in integrated cloud applications and platform services. In May 2018, Oracle acquired DataScience, which is a data science platform and helped Oracle to expand its Artificial Intelligence business.

In January 2018, Tata Consultancy Services (TCS) was awarded a contract worth more than USD 2 billion by Transamerica for third party administartion. The partnership aimed to facilitate Transamerica to improve its digital capabilities and to simplify the service of more than 10 million policies into a single integrated platform.

SAS or Statistical Analysis Systems is a US based company. It deals in data management software and services. In January 2018, Statistical Analysis Systems (SAS), posted a revenue of USD 3.24 billion, 1.25% more than 2016, because of its new targeted solutions of SAS Customer Intelligence 360, SAS Marketing Automation and SAS Marketing Optimization. This also helped SAS achieve the top ranking in real-time interaction management in 2017.

In April 2017, Oracle acquired Moat which is into digital advertising measurement and it will help to enhance media for leading marketers and publishers.

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In August 2015, Oracle acquired Maxymiser, which is a leading provider of cloud-based software that helps marketing people to test, target and personalize what a customer sees on a website or an application.

International Business Machines Corporation is a US based company. It is into cloud computing and cognitive computing. In October 2017, IBM Corporation acquired Viviant digital to enhance its global digital advertising sector. With this acquisition, Viviant digital gave IBM an access to the Asia Pacific market.

In July 2017, TAKE Solutions Ltd. launched the eClinical platform, OneClinical, which delivers real time data and helps companies reduce trial costs by 22.5%. Biopharmaceutical companies are using this artificial intelligence, big data and predictive analytics to make informed decisions.

In February 2016, IBM acquired Truven Health Analysts a US based company which is a provider of cloud-based healthcare data, analytics and insights. In the same period, the company announced acquisition of three firms working in advertising namely German Digital Agency ecx.io, Resource/Ammirati and Aperto.

In April 2015, IBM acquired Explorys and Phytel, which are into healthcare analytics and health management software, respectively.

In December 2014, Oracle acquired Datalogix which is into data brokering and digital marketing. It will help the marketers to get the richest understanding of its consumers in both digital and traditional channels.

In July 2014, Oracle acquired TOA Technologies which is a provider of cloud-based field service software solutions. It will help in coordinating activities with dispatchers, mobile employees and their customers.

In February 2014, Oracle acquired Bluekai which is into cloud based big data handling that enables companies to personalize online, offline and mobile marketing.

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