Boston, MA -- (SBWIRE) -- 07/14/2014 -- With high levels of price sensitivity and low brand loyalty, consumers looked for value for money in biscuits in 2013, such as economy packs, cheaper brands and promotions. In this category, price and taste are the major factors to influence purchasing decisions, especially as the category is saturated and the most popular company tactics to maintain share are promotional offers.

Competitive Landscape

Osem Food Industries is set to remain the leading company in biscuits in 2013 with a retail value share of 19%. Offering a wide assortment of product types and flavour variants under its eponymous brand, the company is expected to be the clear leader in savoury biscuits and crackers, and to finish a strong second in sweet biscuits. Apart from the diversity of its portfolio, the company's leadership was underpinned by its extensive distribution network, sustained investment in marketing activities and longstanding reputation for offering high-quality products, not only in biscuits but also in several other packaged food categories. In 2013, Osem is not expected to experience any significant change in its share as it benefits from its long history in the country and a strong reputation.

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Industry Prospects

Price sensitivity is set to continue over the forecast period, leading to promotional sales and more economy packs due to the decreasing domestic purchasing power. In addition, health and wellness may influence biscuits by encouraging a shift to relatively healthy products, such as wholegrain cookies, sugar-free or granola-based biscuits.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Biscuits industry in Israel with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Biscuits industry in Israel, our research will save you time and money while empowering you to make informed, profitable decisions.

The Biscuits in Israel market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Biscuits in Israel?
- What are the major brands in Israel?
- How will increasingly volatile wheat commodity prices impact retail prices and sales performance?
- What are the market opportunities for high fibre products?
- How are biscuits manufacturers balancing consumer demand for both healthy and indulgent products?

Reasons to Get this Report

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: Savoury Biscuits and Crackers, Sweet Biscuits.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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