Boston, MA -- (SBWIRE) -- 06/25/2014 -- Value sales of biscuits are expected to increase by 3% in current terms in 2013, which is lower than in the previous year. Biscuits are considered primarily a snack food and, as such, increasing health awareness has somewhat affected biscuit sales in Taiwan. Nevertheless, there is still demand from Taiwanese consumers who are instead opting for better alternatives within the category. Along the same lines, healthier varieties of biscuits at higher unit prices helped to drive growth over the review period. Higher disposable incomes have enabled consumers to trade up to products with improved ingredients thus driving up value sales, as retail volume growth remained relatively low.

Competitive Landscape

A long-time player in the industry, I-Mei Foods Co is set to maintain its lead in biscuits in 2013 with a 18% value share, a slight drop from the previous year. As the category leader, I-Mei Foods Co does not rest on its laurels but instead launches new product varieties every year. It owns a wide range of biscuits, including a presence in chocolate coated biscuits, cookies, filled biscuits, plain biscuits and sandwich biscuits. In terms of innovation, I-Mei Foods Co launched a popular series of I-Mei savoury biscuits and crackers in four different flavours in 2012. A new flavour for I-Mei Puffs, egg pudding, also attracted many consumers. Sales of this new flavour even exceeded those of I-Mei's existing popular coffee flavour.

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Industry Prospects

Value sales of biscuits in Taiwan are expected to grow in constant terms over the forecast period, but only at a marginal annual rate. Volume and constant value sales in some categories are expected to fall because the category was already near maturity as at the end of the review period; however, the potential opportunities for growth are from the launch of new flavours to stimulate consumer demand and healthy alternatives at higher prices to boost value growth.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Biscuits industry in Taiwan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Biscuits industry in Taiwan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Biscuits in Taiwan market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Biscuits in Taiwan?
- What are the major brands in Taiwan?
- How will increasingly volatile wheat commodity prices impact retail prices and sales performance?
- What are the market opportunities for high fibre products?
- How are biscuits manufacturers balancing consumer demand for both healthy and indulgent products?

Reasons to Get this Report

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- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

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