Greater Boston digital marketing agency leverages the Constant Contact Toolkit to drive online engagement, visibility, and credibility to struggling small business
North Weymouth, MA -- (SBWIRE) -- 10/15/2014 -- Bryan Caplan, Chief Branding Officer of BJC Branding, a Master Certified Local Expert with Constant Contact®, Inc., is featured in Constant Contact’s most recent “Partner Success” video thanks to his integrated marketing plan with Sullivan Tutoring, a test prep tutoring business in Danvers, MA.
Constant Contact has produced and published the video case study to highlight the key successes of the project: http://youtu.be/k-KonREzmQs
BJC Branding met with Sullivan Tutoring to identify its primary business objective of opening a second location. “When Scott and Katie from Sullivan Tutoring approached me, they had a goal of opening up a second location in the North Shore. They had some challenges as well,” said Bryan as he reflected on the beginning of this project.
“The primary challenge we have with marketing Sullivan Tutoring is the time and the lack of expertise in that area… Establishing this relationship with Constant Contact and Bryan Caplan frees up a lot of our time so that we are able to do our job, which is to tutor these students,” said Kathryn Azevedo, Vice-President of Sullivan Tutoring.
As a result of its inactivity online, Sullivan Tutoring struggled with both visibility and credibility. Over several meetings, Bryan was able to devise an integrated marketing plan including:
- Growing Sullivan Tutoring’s Email Contact List through its customer database and social media channels
- Engaging past and current students through monthly educational newsletters
- Promoting upcoming open houses and events through Constant Contact’s EventSpot
- Publishing and syndicating Sullivan Tutoring’s contact information and services to numerous online listing providers through SinglePlatform from Constant Contact
- Soliciting online reviews for Yelp and Google Plus through personalized review request Emails
By leveraging multiple tools within Constant Contact’s Toolkit, BJC Branding successfully bolstered online visibility of Sullivan Tutoring, established its online credibility through reviews, strengthened its social media presence, and increased its Search Engine Results Page (SERP) rankings. BJC Branding and Sullivan Tutoring continue to leverage Constant Contact full suite of tools with the end goal of successfully opening a second Sullivan Tutoring location.
About BJC Branding
BJC Branding, based out of the Greater Boston area, provides marketing workshops and coaching & consulting services to a wide range of businesses. Our core services include:
- Constant Contact Email Marketing
- Social Media Strategy & Coaching
- WordPress Website Design
- Graphic Design
- Local Search Engine Optimization (Local SEO)
Our experience and continuous training/education helps us to translate your everyday business needs into effective online marketing strategy, enabling your business to stand out from the competition and successfully compete on the Internet.
BJC Branding also hosts free small business seminars and training workshops in the Greater Boston and South Shore areas focused on using email marketing and social media marketing to engage key audiences, drive dialogues, and build relationships.
If you belong to or manage a small business organization or association, please feel free to contact Bryan at firstname.lastname@example.org or call (617) 545-4999 to schedule a seminar for your members.
About Constant Contact, Inc.
Constant Contact wrote the book on Engagement Marketing™ – the new marketing success formula that helps small organizations create and grow customer relationships in today’s socially connected world. More than half a million small businesses, nonprofits and associations worldwide use the company’s online marketing tools to generate repeat business and referrals through email marketing, social media marketing, event marketing, local deals and online surveys. Only Constant Contact offers the proven combination of affordable tools and free KnowHow, including local seminars, personal coaching and award-winning product support. The company further supports small organizations through its extensive network of consultants/resellers, technology providers, franchises and national associations.
Constant Contact and the Constant Contact Logo are registered trademarks of Constant Contact, Inc. All Constant Contact product names and other brand names mentioned herein are trademarks or registered trademarks of Constant Contact, Inc. All other company and product names may be trademarks or service marks of their respective owners.
Phone: (617) 545-4999
61 Broad Reach, Suite T62B
North Weymouth, MA 02191