Boston, MA -- (SBWIRE) -- 05/02/2014 -- Henkel halted the production of Neutrex in 2011. The company shipped the last units of its bleach product in 2012. Before leaving the chlorine bleach business, the consumer goods giant only ranked number six in Portugal, behind competitors such as Protect & Gamble, Colgate-Palmolive or even Continente stores' private label product. Henkel's decision was strategic, according to a company source. Henkel decided to focus on more specific products such as colour safe laundry bleach.
Euromonitor International's Bleach in Portugal market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2018 illustrate how the market is set to change.
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Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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