Laurel, MD -- (SBWIRE) -- 05/04/2017 -- With spring in full effect, it's a good time for brands to spruce up their look and feel. The benefits of visual branding and the importance of consistency across marketing channels are key points in the May "Build Your Difference"podcast that was recently released by Maryland-based creative agency Blue Artists, LLC.

"Build Your Difference" is designed to help visionary people build distinguished brands that inspire and engage a growing audience. Each month's podcast focuses on a different theme such as brand awareness, email marketing, self-publishing, videography, photography or website development. Segments include, news about Blue Artists' clients and the agency, a feature segment and a Q & A with a Blue Artists producer.

The May podcast kicks off with the Client News segment and an update on author and self-described comic book geek Williams Jones. In April, Jones held a book signing at Amalgam Comics and Coffeehouse in Philadelphia, was a speaker at the Spring 2017 African History and Culture Lecture Series at the Greenbelt branch of the Prince George's County Memorial Library System in Greenbelt, Md., and hosted a workshop for aspiring, young comic book illustrators at the Olney Library in Olney, Md.

The Feature segment covers five benefits of visual branding that brands should keep in mind when determining their look and feel: Preserving identity, infotainment, expressing emotions, communication and storytelling.

Blue Artists producer Pierre Walters concludes the discussion on visual branding during the Q & A segment by answering a question from a listener about personal branding.

The "Build Your Difference" podcast is designed to help visionary people build distinguished brands that inspire and engage a growing audience. It is available to Blue Artists' clients and anyone interested in learning how to build their brand at www.Community.Blue-Artists.com.

The podcast team includes Walters, podcast producer/host Desiree Moodie, content producer Sarah Miller, and host Jim Denison.

About Blue Artists
Blue Artists is a creative agency that believes strongly in the inspirational power of great stories. They aim to collaborate with amazing people to tell first-rate stories that can shape the future of their brand by inspiring their audience and themselves.

For more information on Blue Artists, visit www.blue-artists.com or find them on Facebook at Blue Artists, LLC.