Boston, MA -- (SBWIRE) -- 12/04/2014 -- We downgraded the outlook for consumer electronics spending in Brazil in 2014 in the Q4 update due to a more challenging macroeconomic environment, particularly the weakening consumer and debt-burdened households. However, the hosting of the FIFA World Cup should provide additional demand for TV sets and smartphones, helping to offset the squeeze. A reas in which we expect strong growth include 4G smartphones as operators expand the reach of networks and promote services, low-cost Android tablets, W i -Fi-enabled cameras and HD TV sets. Over our forecast to 2018 income growth and declining device prices will deepen the consumer electronics market , the key driver of growth. Declining device prices are particularly significant in Brazil because of the reliance on domestic production to serve the local populace, with several device categories subject to large import tariffs on finished products.

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Headline Expenditure Projections

Computer hardware sales: USD20.7bn in 2013 to USD20.7bn in 2014, -0.1% in US dollar terms. Desktop sales boosted by the withdrawal of XP support, but currency depreciation will be a drag on big-ticket PC purchases by households.

AV sales: USD11.3bn in 2013 to USD11.5bn in 2014, +1.6% in US dollar terms. Local press reports indicate the boom from the 2014 FIFA World Cup to TV set sales failed to materialise, resulting in a downgrade to our forecast.

Mobile handset sales: USD11.6bn in 2013 to USD12.0bn in 2014, +3.4% in US dollar terms. The passing of tax incentives encouraging local production of lower prices smartphones in 2013-2014 has seen them surpass featurephone sales and will add to what was already the most dynamic segment of the consumer electronics market.

Key Trends And Developments

BMI expects the rapid growth of smartphone sales will continue over the medium term in Brazil. The smartphone market got off to a relatively slow start in Brazil due to the import taxes imposed by the...

The Brazil Consumer Electronics Report has been researched at source and features latest-available data covering both the manufacture and sale of consumer electronics products, critically analysing - and forecasting - the market dynamics affecting each sub-sector, including audio-visual, computers, mobile handsets, gaming and automotives electronics. Furthermore, the report analyses the domestic and global economic trends driving device demand and provides company rankings and competitive landscapes covering leading multinational and national consumer electronics companies and analysis of latest industry news and trends in Brazil.

Business Monitor International (BMI)'s Brazil Consumer Electronics Report provides industry professionals and strategists, sector analysts, business investors, trade associations and regulatory bodies with independent forecasts and competitive intelligence on the consumer electronics industry in Brazil.

Key Benefits

- Benchmark BMI's independent consumer electronics industry forecasts for Brazil to test other views - a key input for successful budgeting and strategic business planning in the Brazilian consumer electronics market.
- Target business opportunities and risks in Brazil through our reviews of latest industry trends and major deals, projects and investments.
- Exploit the latest competitive intelligence with company SWOT analyses.

Coverage

BMI Industry View

Summary of BMI's key industry forecasts, views and trend analysis covering consumer electronics, major investments and projects.

Consumer Electronics Market

Analysis of the size of the domestic market for electronics products, with in-depth assessment and data covering the dynamics driving each sub-sector; audio-visual, computers, mobile phone handsets and gaming devices, as well as demand for automotives electronics.

Electronics Industry

Analysis and data of the domestic electronics manufacturing sector. We assess the regulatory and business operational issues facing manufacturers - including openness to foreign investment, infrastructure, IP issues and the global demand context - and their impact on the production of electronics goods, which is again broken down via market sub-sectors.

Industry Forecast Scenario

Historic data series and forecasts to end-2018 for all key industry and economic indicators (see list below), supported by explicit assumptions, plus analysis of key risks to the main forecast, covering computers, communications and gaming devices. Indicators include:

Industry value (US$bn); population (mn); nominal GDP (US$bn); real GDP growth (%), GDP per capita, industrial production Index (% y-o-y ave.) unemployment % of labour force.

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