Dallas, TX -- (SBWIRE) -- 08/27/2014 -- Breakfast Cereal Market in the US 2014-2018 new market research report added to ReportsnReports.com. Increase in demand from the Hispanic population is one of the emerging trends in this market. According to analysis, in 2013, about 39 percent of Hispanic households with children consumed more than 20 cereal servings in a month compared to 33 percent of non-Hispanic households. The growing demand from these consumers will thus influence the overall growth in the Breakfast Cereal market in the US.
According to the report, increase in demand for convenience in breakfast products, new product development, and increase in marketing initiatives are some other drivers contributing to the growth of Breakfast Cereal market in the US.
Covered in this Report
In terms of type, the Breakfast Cereals market in the US can be segmented into two: Ready-to-eat (RTE) Cereals and Hot Cereals. To calculate the market size, the report considers the revenue generated from the retail sales of various breakfast cereals.
The Breakfast Cereals Market in the US 2014-2018 has been prepared based on an in-depth market analysis with inputs from industry experts. The report includes the landscape of the Breakfast Cereals market in the US and its growth prospects in the coming years. The report includes a discussion of the key vendors operating in this market.
The report recognizes the following companies as the key players in the Breakfast Cereal Market in US: General Mills, Kellogg's, PepsiCo and Post Holdings Ltd.
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Other Prominent Vendors in the market are: Back to Nature Foods, Barbara's, Bob's Red Mill Natural Foods, Food For Life Baking, Golden Temple Of Oregon, McKee Foods, MOM Brands, The Hain Celestial Group, Udi’s Granola, US Mills, Weetabix Food and Weight Watchers.
Key Market Driver
- Health-conscious Population
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Key Market Trend
- Increased Demand from Hispanic Population
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Further, the report states that one of the major challenges in this market is the declining birth rates in the US, which is leading to a decrease in the young population; young people are the major end-users in the market.
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Key Questions Answered in this Report
- What will the market size be in 2018 and what will the growth rate be?
- What are the key market trends?
- What is driving this market?
- What are the challenges to market growth?
- Who are the key vendors in this market space?
- What are the market opportunities and threats faced by the key vendors?
- What are the strengths and weaknesses of the key vendors?