Lewes, DE -- (SBWIRE) -- 10/21/2015 -- Report forecast the breakfast cereal market in the US to grow at a CAGR of 0.40% and 0.22%, in terms of value and volume, for the period 2014-2019.

Breakfast cereals are manufactured from processed grains such as wheat, rice or oats, and fruits. They are available in two types RTE/cold and hot cereals. The RTE/cold cereals are ready-to-eat cereals. Hot cereals include oatmeal, instant oatmeal, hot wheat, and other grain products.

The report discusses about the present scenario and forecasts the future prospects of the market for the period of 2015-2019.

To calculate the market size, the retail sales of the following product segments are taken into consideration:
- RTE/cold cereals
- Hot cereals

The revenues for the subsequent years are calculated taking into consideration the sales from the following distribution channels:
- Supermarket and hypermarkets
- Independent stores
- Specialist retailers
- Others (small groceries stores and discount stores)

Breakfast Cereals Market in the US 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report includes a comprehensive discussion on the market by geography, considering both the existing market landscape and its growth prospects in the coming years. The report further includes a discussion of the key vendors operating in this market and a comment on the vendors' product portfolios.

According to the report, the major driver is the convenient consumption, which is especially true for the cold cereals. Since there is no preparation needed for this type of cereal, an individual is at liberty to have these cereals at any time of the day.
Key players in the Breakfast Cereal Market in the US: Kellogg, PepsiCo, Post Foods, General Mills, ConAgra and MOM Brands

Other Prominent Vendors in the market are: Abbott Nutrition, Arrowhead Mills, Back to Nature, Bob's Red Mill, Food For Life, McKee Foods, U.S. Mills, Udi's Handcrafted Foods, Weetabix, and Weight Watchers.

Market driver
- Convenient consumption
- For a full, detailed list, view our report

Market challenge
- Existence of various alternatives
- For a full, detailed list, view our report

Market trend
- Product innovations
- For a full, detailed list, view our report

Key questions answered in this report
- What will the market size be in 2019 and what will the growth rate be?
- What are the key market trends?
- What is driving this market?
- What are the challenges to market growth?
- Who are the key vendors in this market space?
- What are the market opportunities and threats faced by the key vendors?
- What are the strengths and weaknesses of the key vendors?

Spanning over 53 pages "Breakfast Cereal Market in the US - Market Research Report 2015-2019" report covers Executive Summary, Scope of the Report, Market Research Methodology, Introduction, Market landscape, Market segmentation by product, Market segmentation by distribution channel, Market drivers, Impact of drivers, Market challenges, Impact of drivers and challenges, Market trends, Vendor landscape, Key vendor analysis, Appendix.

For further information on this report, please visit- http://www.marketresearchreports.com/technavio/breakfast-cereal-market-us-market-research-report-2015-2019

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Breakfast Cereal Market in the APAC 2015-2019 - visit at: http://www.marketresearchreports.com/technavio/breakfast-cereal-market-apac-2015-2019

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