Boston, MA -- (SBWIRE) -- 06/27/2014 -- In 2013, breakfast cereals remained a fairly small category of bakery in Iran, having only had effective presence during the review period. Awareness of these products improved continuously over the review period and the introduction of new products, especially imported brands, gave consumers a chance to try breakfast cereals. However, 2013 was a turning point for breakfast cereals as a sudden change in government policy in Iran resulted in a ban on imported products.

Competitive Landscape

The competitive environment in breakfast cereals totally changed in 2013. Due to the complete ban on imported products, many small domestic manufacturers started to expand their activity. Among them was Tak Makaron Co which became the leading player accounting for a retail value share of 22%. The company, which is a leading player in pasta, attempted to fill in the gap left by multinational brands with widespread advertisements especially on advertising boards in 2013.

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Industry Prospects

Breakfast cereals is expected to maintain its rapid growth over the forecast period due to its low sales base. The predominantly healthy nature of these products is expected to encourage more Iranian consumers to eat breakfast and this will also act as a driver of growth. Furthermore, the rapid rate of modernisation among young Iranian consumers is expected to make them more eager to experience western lifestyles and thus to break their traditional breakfast habits and to shift to breakfast cereals.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Breakfast Cereals industry in Iran with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Breakfast Cereals industry in Iran, our research will save you time and money while empowering you to make informed, profitable decisions.

The Breakfast Cereals in Iran market research report includes:

- Analysis of key supply-side and demand trends

- Detailed segmentation of international and local products

- Historic volumes and values, company and brand market shares

- Five year forecasts of market trends and market growth  

- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Breakfast Cereals in Iran?

- What are the major brands in Iran?

- How will increasingly volatile wheat commodity prices impact retail prices and sales performance?

- What are the market opportunities for high fibre products?

- Given mounting concerns over childhood obesity, what does the future hold for children?s breakfast cereal?

Reasons to Get this Report

- Gain competitive intelligence about market leaders

- Track key industry trends, opportunities and threats

- Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: Hot Cereals, RTE Cereals.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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