Boston, MA -- (SBWIRE) -- 07/09/2014 -- Breakfast cereals is a relatively small packaged food category in Morocco. However, due to a general rise in health awareness and spending power, as well as the emergence of health-conscious young consumers and the high quality of breakfast cereals, retail volume sales continued to grow in 2013. New consumers were generally not attracted due to high prices, but existing consumers did not give up their consumption of breakfast cereals. Increasingly hectic lifestyles and the growing level of health consciousness saw consumers continue to demand breakfast cereals at breakfast time.

Competitive Landscape

Thanks to its efforts to promote the Fitness and Nesquik brands, Nestle Maroc SA remained the most important competitor in breakfast cereals, where it posted a 48% value share in 2013. The company increased its value share throughout the review period. Its share growth was propelled by the strong growth in children's breakfast cereals and the company's commitment to marketing strategies aimed at leadership in the field.

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Industry Prospects

Consumption is expected to increase steadily over the forecast period and consumer acceptance is likely to lead to a rising number of people switching to the consumption of breakfast cereals. The increasing number of people living in towns and working longer hours is also expected to help provide the necessary customer base. In addition, the positive expectations for the tourist industry in Morocco are also likely to fuel demand for modern breakfast cereals products.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Breakfast Cereals industry in Morocco with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Breakfast Cereals industry in Morocco, our research will save you time and money while empowering you to make informed, profitable decisions.

The Breakfast Cereals in Morocco market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Breakfast Cereals in Morocco?
- What are the major brands in Morocco?
- How will increasingly volatile wheat commodity prices impact retail prices and sales performance?
- What are the market opportunities for high fibre products?
- Given mounting concerns over childhood obesity, what does the future hold for children's breakfast cereal?

Reasons to Get this Report

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: Hot Cereals, RTE Cereals.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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