Boston, MA -- (SBWIRE) -- 01/22/2015 -- Over the review period, consumers have been moving from sugary cereals to less-sugary alternatives, which has generated a faster growth rate projection in family cereals than in children's cereals for 2014, 10% vs. 6% in retail volume terms. Although sales of sugary cereals are expected to keep rising in 2014, less-sugary alternatives are expected to see much faster growth, because consumers are slowly moving towards healthier alternatives. This trend will be stronger over the forecast period,...

Euromonitor International's Breakfast Cereals in Peru report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2009-2013, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2018 illustrate how the market is set to change.

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Product coverage: Hot Cereals, RTE Cereals.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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- Get a detailed picture of the Breakfast Cereals market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

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