Boston, MA -- (SBWIRE) -- 03/04/2014 -- Breakfast alternatives continued to be troublesome for the growth of breakfast cereals in 2013. Snack bars continued to see immense growth due to the convenience and high nutritional content of such products. In addition, many Americans opted for previously unconventional foods for breakfast, such as Greek yoghurt and liquid meal products such as Carnation instant breakfast. The growth of these products, as well as the increased use of foodservice outlets for breakfast, has become a major...

Euromonitor International's Breakfast Cereals in USA report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.

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Product coverage: Hot Cereals, RTE Cereals.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Reasons to Get this Report

- Get a detailed picture of the Breakfast Cereals market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

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