Global Breakfast Cereals Market Information- Type (ready to eat (RTE) and hot cereals), by Source (wheat, rice, oat, corn, barley and others), by Form (hot breakfast cereals and cold breakfast cereals) and by Region Breakfast Cereals Market Forecast to 2022.
Pune, India -- (SBWIRE) -- 11/14/2017 -- Market Overview
Breakfast cereals are food product prepared from processed grains. Breakfast cereals are often consumed with milk, yogurt, fruit or nuts and are associated with functional health benefits as these are fortified with vitamins and minerals. The market players focused on product innovation and new product development by introducing new flavors, tastes and structure to enhance the overall dietary profile of breakfast cereals. Growing consumer health awareness leading to high demand for healthier cereals, increasing preference for western dietary patterns, increasing popularity of convenience foods owing to minimal preparation time and changing lifestyle with public's desire to live a healthy lifestyle will drive breakfast cereals market by 5% during the period 2016-2022. With a busy lifestyle, the preference of people is shifting towards ready-to-eat food and preserved food. Leading players are concentrating on introducing more varieties of breakfast cereals in the global market to match the changing tastes of people. Some of the leading players in the global breakfast cereals market are Post Holdings, Cereal Partners Worldwide, PepsiCo, Kellogg Co., and General Mills.
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The Major Key Players in Breakfast Cereals Market are
- Post Holdings Inc. (U.S.)
- PepsiCo. (U.S.)
- Cereal Partners Worldwide (CPW) (Switzerland)
- Kellogg Co. (U.S.)
- General Mills (U.S.)
- Weetabix Ltd. (U.K.)
- The Jordans & Ryvita Company (UK)
- TreeHouse Foods (U.S.)
- Nature's Path (Canada)
Breakfast cereals market is dominated by key manufacturers. Key players are focusing on research and development activities to expand their product portfolio. The number of convenience stores at global level is significantly improving the brand visibility for manufacturers of breakfast cereals.
Most of the breakfast cereals are produced through extrusion. Breakfast cereals have a very long history and is readily acceptable by many consumers globally. The revolution in the ingredient inclusion from the overnight soaking of heavy bran and graham nuggets from New York to the recent RTE breakfast cereal which was introduced in the United Kingdom has encouraged various breakfast cereals producers to innovate their products. In general, consumer surveys are done by the breakfast cereals producers or indirectly through consumer research/market research companies to target the right consumer for their products. Various innovations have also been carried in terms of processing technology of breakfast cereals in its entire value chain which in turn has resulted in increase of product launches.
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Breakfast Cereals Market is segmented into Europe, North America, Asia Pacific, and rest of the world (ROW). Among this North American region has the major market share with U.S and Canada having a strong presence of breakfast cereals manufacturers. Growing positive attitudes towards healthy foods and changing consumer patterns with evolving dietary patterns are driving the breakfast cereals market growth globally. Breakfast cereals in U.S. and Canada have been significantly growing since last few years. In the westerns parts of the world mainly America, cereals are mostly fortified with vitamins.
Table of Content:
1 Executive Summary
2 Market Introduction
3 Research Methodology
4 Market Dynamics
5 Market Trends
6 Market Factor Analysis
7. Market - By Type
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