Broadcast switchers are an important part in video broadcasting. They are used for switching different audio and video signals coming from various sources. Switchers, being important part of video transmission, play an important role in video broadcasting.
Albany, NY -- (SBWIRE) -- 08/08/2016 -- Broadcast switchers are hardware components used in video transmission process. Switchers are the integral part of the video broadcasting and used in film or video production for selecting or switching different audio and video signals coming in from different sources. Switchers are of different types such as production switchers, routing switchers and master control switchers and are used in control rooms, remote trucks and so on.
The increasing consumer demand for broadcasting major programs including music concerts and live sporting events in HD format requiring equipment to add special effects has resulted in the growing demand for production switchers worldwide. In addition, with increasing demand for higher quality video, the broadcast industry has seen an increase in HD satellite broadcast subscribers globally. HD channels have seen steady growth and with increasing digital transmission, the number of HD channels is expected to grow from 4,500 to 7,547 at a CAGR of 9.0% from 2013 to 2019.
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ITU (International Telecommunication Union) has mandated the conversion of digital television broadcasting globally because of its spectrum efficient transmission technology. Digitalization allows broadcast stations to provide more programming opportunities through multiple broadcast streams with improved picture and sound quality. In 2006 at Geneva, at a conference of the ITU, 120 countries signed a treaty to migrate to digital television. In accordance with this treaty, African, European and Middle-East regions have to migrate to digital television before June 17, 2015. Countries of the ECOWAS (Economic Community of West African States) sub-region are working to adopt a common implementation plan for digital transition. This is expected to boost the market for broadcast equipment and, in turn, broadcast switchers deployed in them. Different countries in South America including Chile, Columbia and Venezuela are expected to adopt digital transmission by 2020. In addition, the Arab countries and CIS countries (Commonwealth of independent states) such as Ukraine and Belarus are also moving towards the transition from analog to digital terrestrial broadcasting and are expected to adopt digital transmission in mid 2015. Countries such as Bahrain, Egypt, Kuwait, Libya, Syrian Arab Republic and the United Arab Emirates among others are expected to show greater market opportunity in near future.
The report includes segmentation of broadcast switchers market by type, application, number of ports, type of ports, video resolution, and by geography. Further, it provides current and forecast market size and volume for the aforementioned categories. Cross sectional analysis for the type of broadcast switchers and geography segments is a part of the scope. Factors influencing and inhibiting the growth of the market have been analyzed. Porter's five forces analysis covered in the report offers insights on market competition.
The adoption of digital technologies is slow due to the heavy infrastructure required to enable digitized broadcasts. The switchers are used only as a part of broadcast equipment. Moreover, establishing new broadcast facilities involves huge capital investment for purchasing broadcast equipment such as camera control units, lighting equipment, cables, digital audio mixers, converters, controllers, on-field audio recorders, encoders, mobile video studios, video conversion software and most importantly switchers or vision mixers. Thus, the small private broadcasters that operate over-the-air find it difficult to enter into the market, thus restraining the market growth. But the cost of digital equipment is expected to fall during the forecast period. Hence, the impact of these factors is high at present but is analyzed to be medium to low throughout the forecast period.
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This study includes profile of key players in the market and the strategies adopted by them to sustain the competition. Recent developments and barriers of the market will help emerging players to design their strategies in an effective manner. The study is expected to help key players in broadcast switchers market to formulate and develop their strategies.
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