Allied Market Research

Bubble Tea Market by Source, Product, Type, Packaging and Distribution Channels

Bubble tea is also known as pearl milk tea, boba milk tea, boba tea, tapioca tea, boba nai cha, pearl tea, milk tea, and bubble drink.


Portland, OR -- (SBWIRE) -- 09/05/2017 -- The market is witnessing significant growth owing to rapid adoption of carbonated drinks among consumers. Moreover, health benefits associated with consumption of bubble tea, change in tastes of people, and introduction of additional healthy ingredients in tea by different market players are expected to fuel the market growth. However, fluctuating costs of raw materials, surge in cost of agricultural inputs, and increase in trend of coffee consumption restrain the market growth. Introduction of new flavors and rise in demand among young population for variety of teas are projected to provide lucrative opportunities for the market growth.

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The report segments the market on the basis of source, product, type, distribution channel, packaging, and geography. Based on source, the market is categorized into black tea, green tea, oolong tea, and white tea. By product, it is divided into fruit flavored tea, hybrid fruit milk tea, original flavor, juice flavor, chocolate flavor, and others (honeydew flavor and cream flavor). In terms of type, it is classified into foam red tea, foam milk tea, bubble milk tea, black pearl milk tea, and milk cap tea.

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As per packaging, it is segmented into plastic containers, loose tea, paper boards, aluminum tin, and tea bags. By distribution channel, it is categorized into supermarkets/hypermarkets, specialty stores, convenience stores, online stores, and others. The applications covered in the study include residential and commercial. Geographical breakdown of the market includes North America, Europe, Asia-Pacific, and LAMEA.