Naperville, IL -- (SBWIRE) -- 08/21/2013 -- Reportstack, provider of premium market research reports announces the addition of Bulgaria Telecommunications Report Q4 2013 market report to its offering
The Bulgarian market had a mixed 2012, with mobile subscriptions continuing to increase even
at penetration rates in excess of 165%, but monthly blended ARPU declined rapidly. We believe this pattern
was the result of aggressive promotional activities by operators to retain existing customers and attract new
ones. The pattern of subscription growth and price pressures is forecast to continue, driven by competition
and regulatory policies such as MTR reduction. However, this trend will be less pronounced than in 2012
as operators face up to the reality of having to maintain margins. Meanwhile, we remain upbeat about the
broadband sector, which we expect to benefit from strong investments, next generation access networks and
increasing take-up of internet-based services, such as IPTV.
? Mobile ARPU continued to fall in Q113 after declining by 25.3% in 2012, with the market share
weighted average falling to BGN10.3 in Q412. Price competition and cuts to mobile termination rates
were the most important factors contributing to this sharp fall.
? The mobile sector grew contracted by 67,000 subscriptions in Q113 as market leader Mobitel reported a
net loss of 172,000 subscriptions due to inactive subscription discounting.
? We revised our broadband market forecast in the Q4 2013 update, and now estimate a total of 1.9mn
broadband subscriptions at the end of 2012, up by 29.5% over the year.
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