The market research report indicates that both small and medium size enterprises and large enterprises have backed the use of business intelligence and analytics software.
Portland, OR -- (SBWIRE) -- 07/13/2017 -- Software application developed to acquire, convert, analyze and report data for BI (business intelligence) are known as business intelligence and analytics software. Furthermore, these tools are used to read information that have already been stored, not necessarily in data mart. Besides this, the tool helps frontline users to design reports as well as perform analytics, ensuring less dependency on information technology department. Rapid deployment, power data mining, performance management, ultimate optimization and curbing implementation challenges are some of the benefits offered by business intelligence and analytics software.
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Emerging trends including but not limiting to, rising competition, the popularity of cloud delivery model and data proliferation have contributed to the growth of the market. In addition, tremendous surge, especially in the mobile users, have further added value to the sector. However, lack of awareness about the benefits of the software has hampered the progress of the market. On the other hand, incorporation of such trends in different mobile applications would create greater opportunities for the business intelligence and analytics software.
Prominent market players are also seen acquiring new companies or local market players to maintain their competitive edge. Other business strategies favored by the companies include constant upgradation, joint ventures and collaborations. Prominent market players discussed in the market research report are TIBCO Software, MicroStrategy, Tableau Software, OpenText, IBM, Oracle, Microsoft, SAP, SAS and many others.
BUSINESS INTELLIGENCE AND ANALYTICS SOFTWARE MARKET KEY SEGMENTS
Market By Service
- Content analytics
- Professional servicesManaged services
Market By Delivery Model
- On Premise
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Market By Size of the Organization
- Small and Medium Size Enterprises
- Large Enterprises
Market By Industry
- Media and entertainment,
- Energy and Power
Market By Geography
- North America
- Asia -Pacific
- TIBCO Software
- Tableau Software