Draper, UT -- (SBWIRE) -- 09/25/2013 -- Site owners started to recognize the value of having their sites highly ranked and visible in search engine results, creating an opportunity for both white hat and black hat SEO practitioners. According to industry analyst Danny Sullivan, the phrase "search engine optimization" probably came into use in 1997. The first documented use of the term Search Engine Optimization was John Audette and his company Multimedia Marketing Group as documented by a web page from the MMG site from August, 1997.
Early versions of search algorithms relied on webmaster-provided information such as the keyword meta tag, or index files in engines like ALIWEB. Meta tags provide a guide to each page's content. Using meta data to index pages was found to be less than reliable, however, because the webmaster's choice of keywords in the meta tag could potentially be an inaccurate representation of the site's actual content. Inaccurate, incomplete, and inconsistent data in meta tags could and did cause pages to rank for irrelevant searches. Web content providers also manipulated a number of attributes within the HTML source of a page in an attempt to rank well in search engines.
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As the cleints new blog site begins to fill with content, and they establish a web presence, search engines begin to notice, index, and list them in their results. This is often referred to as "Organic SEO". The more custom content they have, the higher the site climbs in search results. If they're new to blogging and web marketing, G3 understands. For the most part, they'll take care of things for the client. However if they would like to get involved, G3 created an easy-to-follow instructions and a cool video library to help them become more familiar with their new blog site. G3 Development provides access to these resources once the client has established an account.
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