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Calming and Sleeping in Slovakia - New Report Available

New Healthcare market report from Euromonitor International: "Calming and Sleeping in Slovakia"


Boston, MA -- (SBWIRE) -- 07/10/2014 -- Calming and sleeping is a small category within consumer health in Slovakia, accounting for retail value sales of EUR3 million in 2013. Few products were available and their compositions and effects were quite similar. The promotion of OTC calming and sleeping products was not visible and consumers often did not know that such products exist. Therefore, calming and sleeping saw a 1% decrease in retail volume sales. Current value sales rose by 1%, mostly because of increasing prices for certain products.

Competitive Landscape

Sandoz Slovensko leads calming and sleeping in Slovakia with a 55% share of retail value sales in 2013. The company's Persen, Persen Forte and Sanason brands were often recommended by pharmacists and consumers tried them out. The second-ranked company, PGT Healthcare, holds a 6% retail value share.

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Industry Prospects

The development of calming and sleeping will continue to be hampered by a lack of promotion, and many consumers will remain unaware of which OTC brands are available. However, increasingly hectic lifestyles are likely to lead to a slight rise in demand for these products. Retail value sales will be affected by the negative outlook, with manufacturers trying to maintain prices, in order to retain consumers. However, significantly higher costs or legislative regulations could see some upward movement in prices. Calming and sleeping is expected to post flat CAGRs in retail volume and value (constant 2013 prices) terms over the forecast period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Calming and Sleeping industry in Slovakia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Calming and Sleeping industry in Slovakia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Calming and Sleeping in Slovakia market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Calming and Sleeping in Slovakia?
- What are the major brands in Slovakia?
- What is the market size of Calming and Sleeping in Slovakia?
- What are the major brands in Slovakia?
- Do herbal/traditional brands like Passiflora or Dormiplant available?
- Do consumers in Slovakia use calming or sleeping products?

Reasons to Get this Report

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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