Boston, MA -- (SBWIRE) -- 08/25/2014 -- Calming and sleeping increased by 1% in current value terms in 2013, to reach EUR28 million. The tough economic crisis that the country suffered in 2013 continued to drive sales of these products, which are designed to contribute to wellbeing, at a time when sales of most OTC medicines were in decline.

Competitive Landscape:

In 2013 calming and sleeping was dominated by the Spanish manufacturer Esteve's brand Dormidina, which accounted for a 64% share in value terms. The reason for it holding such a high share in the overall category was important brand recognition amongst Spaniards of Dormidina as the product to consume when they have a sleeping disorder. In 2013 the company maintained marketing efforts to increase sales of the brand at a time when many Spaniards were looking for calming and sleeping products.

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Industry Prospects:

The economic climate will continue to dominate and shape the sales of most OTC products in Spain. Tough economic conditions are forecast to continue in the country, during the next five years at least, affecting sales of calming and sleeping products. According to the latest economic review by the International Monetary Fund, the economy will slightly improve, with negligible GDP growth expected in 2014, and 1% in 2015. Despite this, weak economic growth is not likely to improve the job market or reduce the dramatic unemployment figures that have dragged down consumption in Spain.

Report Overview:

Discover the latest market trends and uncover sources of future market growth for the Calming and Sleeping industry in Spain with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Calming and Sleeping industry in Spain, our research will save you time and money while empowering you to make informed, profitable decisions.

The Calming and Sleeping in Spain market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Calming and Sleeping in Spain?
- What are the major brands in Spain?
- What is the market size of Calming and Sleeping in Spain?
- What are the major brands in Spain?
- Do herbal/traditional brands like Passiflora or Dormiplant available?
- Do consumers in Spain use calming or sleeping products?

Reasons to Get this Report:

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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