Albany, NY -- (SBWIRE) -- 06/21/2017 -- The present inclination of Canadians towards health and wellness, as well as rising awareness towards the functionality of vegetables and fruits ingredients has compelled the growth of the market in various regions across the nation. To further detail, a precise report titled as "Vegetables and Fruit - Canada - May 2017" has been recently added by Market Research Hub (MRH) to its vast database. The researched report focuses on the market of vegetable and fruit in Canada, analyzing various driving forces and challenges.

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The study shows that approximately all Canadians eat fruits and vegetables, though only half of the consumers claim that they get the recommended servings of fruits and vegetables daily. Moreover, a third of consumer's state that they are purchasing less produce as it's become more expensive, even as prices of fresh vegetables and fruit have dropped.

Firstly, the analyzed report commences with the issues of the market which comprise of lower-income Canadians, and the expensive fruits and vegetables. The opportunities for growth are also mentioned along with the market factors that induce the growth of the concerned market.

The next section offer details about the scenario of the key players. This analysis also reveals the historical inflation that impacts consumers' perception on price, as well as the crucial role of green protein as a prominent dietary element. The report later describes the trends that are working in the market along with the challenges of the market. The various challenges featured are climate change, historical inflation that has impacted consumers' perception on price and the food swamps that are prominent in Canada's largest city (Toronto). Furthermore, the consumer survey is detailed that help in understanding the market. It includes important factors such as, nearly all Canadians eat fruits and/or vegetables, price a key driver for selecting vegetables and fruit, access to fresh fruits and vegetables viewed as a right by Canadians, alternative formats a means to drive incremental usage with consumers and half of Canadians are open to supercharged health benefits.

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Finally, the price & value, produce & health, the innovations and varying consumer segments are discussed in this intelligent report. The innovations discussed include the alternative formats, which means to drive incremental usage with consumers and openness of Canadians to supercharge health benefits. The conclusion has segmented the consumer market into Americans who experience less access to fresh vegetables and Quebec vs BC research that discusses the consumers who would be interested in trying different variety of vegetables and fruits.

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