Boston, MA -- (SBWIRE) -- 08/28/2014 -- Stand-up pouches were only recently introduced in canned/preserved food, yet maintained a steady increase in shares due to their low cost, practicality and variety. Canned/preserved food is traditionally sold in metal cans, which had no re-sealable closures forcing consumers to use the contents immediately once the package is opened. Over the review period, consumers preferred glass jars which had metal screw closures, enabling them to use the contents in small portions. In some categories, the shift from metal food cans to glass jars was very significant. For example, in canned/preserved fish/seafood, the share of metal food cans fell from 95% in 2008 to 70% in 2013.

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Industry Prospects:

Stand-up pouches and glass jars are expected to increase their shares over the forecast period. Despite their high unit prices, mostly due to the disadvantages of small pack sizes for aluminium/plastic pouches and the high cost of glass jars themselves, their practicality will move consumers away from metal food cans. Aluminium/plastic pouches are increasing in popularity, especially in canned/preserved fish/seafood, where metal food cans had been the dominant package type. This shift does not mean consumers are switching to smaller pack sizes, yet with the increasing consumption of canned/preserved fish/seafood, such packaging will likely benefit most. Fish and seafood consumption is very widespread in Turkey, yet the variability of supply and resulting fluctuations in price levels discourage consumers from purchasing fresh food. Moreover, canned/preserved fish/seafood is very popular among time-poor urban workforce, who prefer such products in order to maintain a healthy and balanced diet involving fish/seafood.

Overview:

Discover the latest market trends and uncover sources of future market growth for the Canned/Preserved Food Packaging industry in Turkey with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Canned/Preserved Food Packaging industry in Turkey, our research will save you time and money while empowering you to make informed, profitable decisions.

The Canned/Preserved Food Packaging in Turkey market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes in units and filled volumes
- Five year forecasts of market trends and market growth  
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the total unit volume of canned/preserved food packaging in Turkey?
- What are the major canned/preserved food pack types in Turkey?
- How are novel pack types such as pouches and liquid cartons threatening the dominant metal food can?
- Is microwaveability a driver for novel packaging uptake in Turkey?
- What are the most dynamic pack types within canned/preserved food?

Reasons to Get this Report:

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: Canned/Preserved Beans, Canned/Preserved Fish/Seafood, Canned/Preserved Fruit, Canned/Preserved Meat and Meat Products, Canned/Preserved Pasta, Canned/Preserved Ready Meals, Canned/Preserved Soup, Canned/Preserved Tomatoes, Canned/Preserved Vegetables, Other Canned/Preserved Food.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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