Boston, MA -- (SBWIRE) -- 11/24/2014 -- The automotive sector is undergoing a period of recession in Italy, mainly because of a strong reduction in the purchase of new cars from private customers. In addition there is a trend of increasing car taxation, which is worsening the already difficult situation: for example higher petrol prices, tolls, car insurance, taxation on luxury cars and lower deductability of business cars. This in turn also has a consequence on car rental, as on the one hand it increases the management costs for car rental players, but on the other hand it means that some Italians are not willing to own a car, but prefer to rent a car only for the time needed, and also increases their preference for car sharing.

Industry Prospects

It is expected that over the forecast period the performance of car rental will increase, reaching value sales of ?1,088 million at constant 2013 prices by 2018. This trend will be led by long haul inbound tourism, whilst business car rental is expected to grow more slowly given that the negative effects of the crisis are expected to impact companies? performances, with consequent careful management of travel costs and expenses.

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Report Overview

Discover the latest market trends and uncover sources of future market growth for the Car Rental industry in Italy with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Car Rental industry in Italy, our research will save you time and money while empowering you to make informed, profitable decisions.

The Car Rental in Italy market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Car Rental in Italy?
- What are the major brands in Italy?
- Is there a shift from airport car rental to non-airport?
- Is leisure car rental outpacing business car rental?
- Is insurance replacement recession-resistant?

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