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Car Retailing Industry in Brazil 2014: Market Research Report

MarketResearchReports.Biz announces addition of new report “Car Retailing - Brazil - June 2014” to its database

 
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Albany, NY -- (SBWIRE) -- 06/25/2014 -- MarketResearchReports.Biz presents this most up-to-date research on "Research Report On Car Retailing Market" Brazil 2014

Cars are an integral part of the Brazilian lifestyle. They represent a major asset for people who already own one and the epitome of the consumerist dream for most who do not. Yet price remains a very strong barrier to vehicle ownership, and the majority of Brazilians can only afford them secondhand

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Table of Content

Introduction

Definition
Abbreviations

Executive Summary

The market
Figure 1: Car retailing sector sales, by value - Brazil – 2009-19
Figure 2: Car retailing sector sales, by volume - Brazil – 2009-19
Figure 3: Leading retailer sales in the Brazilian car retailing sector, by volume 2012-13
Figure 4: Leading retailer sales in the Brazilian car retailing sector, by value and volume 2013
Market drivers
Companies and innovation
The consumer
Figure 5: Car ownership, January 2014
Figure 6: Purchase channels in car retailing sector, by attitudes, January 2014
What we think

Trend Application

Mintel Futures: Help Me Help Myself
Trend: Return to the Experts
Trend: Transumers

Market Drivers

The price is not right
The car jungle
Go North-East
A fiery and exotic cocktail

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Who’s Innovating

Scoring a goal
GM and the Chevy Factory
Small and versatile
Requiem for a dream
Honey, I shrunk the cars

Market Size, Forecast and Segment Performance

Key points
A market long stalled
Production hits the brakes
Figure 7: Car retailing sector sales, by value, Brazil – 2009-19
Figure 8: Car retailing sector sales, by volume - Brazil – 2009-19
Are we ready to restart?
Figure 9: Car retailing sector sales, by value - Brazil – 2009-19
Figure 10: Car retailing sector sales, by volume - Brazil – 2009-19
Small vehicles prevail
Figure 11: Segment sales in the Brazilian car retailing sector, by volume 2012-13
Forecast Methodology

Market Share

Overtaking the front-runners
Figure 12: Leading retailer sales in the Brazilian car retailing sector, by volume 2012-13
Search for the new
Playing musical chairs
Figure 13: Leading retailer sales in the Brazilian car retailing sector, by value and volume 2013

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Company profiles

Volkswagen
Company background
Company performance
Retail offering
Fiat
Company background
Company performance
Retail offering
General Motors
Company background
Company performance
Retail offering
Ford
Company background
Company performance
Retail offering
Honda
Company background
Company performance
Retail offering

The Consumer – Car Ownership

Key points
Everybody wants to rule the road
Figure 14: Car ownership, January 2014
The young and the old drive less
Figure 15: Car ownership, by age group, January 2014
An elite product
Figure 16: Car ownership, by socioeconomic group, January 2014

The Consumer – Purchase Channels

Key points
Few have bought a car
Figure 17: Purchase channels in car retailing sector, by attitudes, January 2014
and even fewer have bought it new
Figure 18: Purchase channels in car retailing sector, car buyers January 2014
The North-East consumers prefer authorized dealers
Figure 19: Purchase channels in car retailing sector, by attitudes, January 2014

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