Boston, MA -- (SBWIRE) -- 06/26/2014 -- Carbonates continued to face an unfavourable environment in 2013. Beyond higher taxes and weak purchasing power, the category also suffered from concerns surrounding aspartame, which has been constantly in the media spotlight since 2011. Sales in the on-trade were spared from these threats, in part because to drink carbonates out-of-home remained occasional and was still seen as a good alternative to alcohol. In addition, with the health and wellness trend gaining force, consumers showed growing receptivity to other healthier soft drinks. This trend has strengthened since 2012 due to negative publicity surrounding the ?soda tax?, also known as the ?obesity tax?. Despite this, manufacturers continued to invest heavily in advertising and innovation. They launched new flavours but also new variants with natural sweeteners such as stevia.
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Coca-Cola Entreprises SA remained the leading player in carbonates in 2013 with an off-trade value share of 71% and a volume share of 63% thanks to several well-recognised brands, such as Coca-Cola (the leader in standard regular cola), Coca-Cola Light, Coca-Cola Zero, Fanta and Sprite. Orangina Schweppes France SAS, the owner of Schweppes and Orangina, was another important player, commanding shares of 11% in both off-trade value and volume terms. Both companies were also the main players in the on-trade.
Over the forecast period the category should witness an increase in the number of products with a reduced sugar content and featuring natural sweeteners. In order to counter the unhealthy image of carbonates, manufacturers are expected to invest in product innovation. In the meantime, due to a still fragile economic climate, carbonates manufacturers are likely to use promotions to sustain sales. There is also a strong possibility that they will invest in new packaging to target new consumers such as children and older adults.
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The Carbonates in France market research report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
- What is the market size of Carbonates in France?
- What are the major brands in France?
- Who are the key consumers of carbonates in France?
- How do premium vs. standard vs. economy brands compete for sales and market share?
- How does the sales performance of domestic manufacturers compare to international brands/manufacturers?
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Product coverage: Cola Carbonates, Non-Cola Carbonates.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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