Boston, MA -- (SBWIRE) -- 07/11/2014 -- In 2013, the category continued declined in volume sales for the second consecutive year, because of the healthy trend prevalent in the country. Additionally during 2013 the government began to emphasise the importance of healthily nourishing children, and has forbidden the sale of junk food and beverages inside schools. In 2013 the country experienced a year when it was possible to hear a lot of information about the importance of healthy food, especially for children, and because of the increased information the population has become more conscious about choosing healthier alternatives. One of the categories most adversely affected by the new healthy trend has been carbonates, because consumers have begun to migrate to other healthier alternatives.

Competitive Landscape

Corp Lindley SA continued to lead the category in 2013, accounting for a 66% total value share. The company has the most powerful brands in its portfolio, such as Coca-Cola, Inca Kola, Fanta and Sprite. Inca Kola is a Peruvian brand that has gained strong awareness and loyalty. Coca-Cola is also a very well-known and preferred brand. Additionally the company is very aggressive in promoting and distributing its brands, which makes it possible to find them across the country.

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Industry Prospects

Specialists consider carbonates a mature category, and because of this only slow growth is expected in the forecast period. It is also expected that producers will begin to focus more on interior cities in the country, where consumption levels are still small and have growth potential; however, in general slight growth is anticipated.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Carbonates industry in Peru with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Carbonates industry in Peru, our research will save you time and money while empowering you to make informed, profitable decisions.

The Carbonates in Peru market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Carbonates in Peru?
- What are the major brands in Peru?
- Who are the key consumers of carbonates in Peru?
- How do premium vs. standard vs. economy brands compete for sales and market share?
- How does the sales performance of domestic manufacturers compare to international brands/manufacturers?

Reasons to Get this Report

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: Cola Carbonates, Non-Cola Carbonates.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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