Boston, MA -- (SBWIRE) -- 02/06/2015 -- Cat food dynamics differ greatly according to location. Incomes, including disposable ones, are lower in the smaller cities and villages and dog owners try to economise as much as possible by feeding their pets with leftovers from their meals. Unlike dogs, which are often kept as pets for practical reasons such as protection, cats are a more emotional choice. Furthermore, relatively more cats live in larger urban areas, instead of sparsely populated regions. All this results in higher prepared food penetration and a dominance of the urban consumer in shaping cat food dynamics.

Competitive Landscape

Cat food reached the apex of organic growth cycle towards the end of the review period with growth rates remaining high in 2014; however the biggest improvement is going to arrive for economy and mid-priced segments. Competitors would do well to focus on promoting their value-for-money mid-priced products first and foremost. In any case, the competitive situation in cat food is akin to the whole market, quite oligopolistic. So no significant changes are expected.

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Industry Prospects

High growth in cat food is set to continue in the short-term. The prepared food gap will decrease and trading up to prepared food, especially mid-priced products, will remain significant. This process is likely to reach its natural limits around the middle of the forecast period. With growth slowing down, marketing strategies will become the number one driver in the category.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Cat Food industry in Bulgaria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cat Food industry in Bulgaria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cat Food in Bulgaria market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Cat Food in Bulgaria?
- What are the major brands in Bulgaria?
- How fast are consumers trading up to prepared cat food?
- How have pet specialists fared in recent years?
- How have pet specialists fared in recent years?
- What are growth prospects for pet care in the next 5 years?

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