Boston, MA -- (SBWIRE) -- 11/19/2014 -- Based on provisional estimates, key trends in cat food are not likely to change radically over 2014. Both dry and wet premium cat food will remain the main value growth drivers in cat food. At the same time, cat treats is set to grow strongly as well. However, this area remains small in size and will thus continue to have little impact on cat food performance. Dry and wet economy and mid-priced cat food will continue to record low or even marginal growth over the forecast period. Stronger growth in premium areas is expected since major branded players constantly support their product assortments with massive marketing to gain the attention of consumers that wish to provide their cats with quality food products.

View Full Report Details and Table of Contents

Competitive Landscape

Based on provisional estimates, the major and top-ranking players in cat food are expected to maintain their value shares during 2014. At the same time, it is expected that major branded mid-priced players will gain value share as they support their products with new developments and strong marketing campaigns.

Industry Prospects

Cat food is projected to continue to develop positively over the forecast period, without seeing drastic changes. Volume growth is expected to be stronger than constant value growth due to strong competition and the fact that rising consumer price sensitivity is preventing manufacturers from increasing unit prices. Furthermore, the wide availability of cheaper private label products will prevent stronger value growth as well.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Cat Food industry in Denmark with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cat Food industry in Denmark, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cat Food in Denmark market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Cat Food in Denmark?
- What are the major brands in Denmark?
- How fast are consumers trading up to prepared cat food?
- How have pet specialists fared in recent years?
- How have pet specialists fared in recent years?
- What are growth prospects for pet care in the next 5 years?

Reasons to Get this Report

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

About Fast Market Research
Fast Market Research is a leading distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff is always available to help you find the right research to fit your requirements and your budget. For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156.

Browse all Consumer Goods research reports at Fast Market Research

You may also be interested in these related reports:

- Cat Food in Canada
- Cat Food in New Zealand
- Cat Food in Finland
- Cat Food in Austria
- Cat Food in China
- Cat Food in Belgium
- Cat Food in France
- Cat Food in Ireland
- Cat Food in Venezuela
- Cat Food in the US