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"Cat Food in South Africa" Now Available at Fast Market Research

New Consumer Goods research report from Euromonitor International is now available from Fast Market Research


Boston, MA -- (SBWIRE) -- 09/02/2014 -- Due to the weak economy, which continued to slow during the review period, a majority of South African cat owners have been contemplating how they are to continue to treat their cats as a member of the family, while at the same time maintain a tight budget. It is expected that this dilemma is the cause for price sensitivity and a nominal shift in buying habits among consumers that once preferred only purchasing premium brand cat food, but have been forced to downshift to mid-priced or economy brands in search of value and affordability.

Competitive Landscape:

Nestle South Africa leads South African cat food with a value share of 31% in 2013. This is a significant drop in comparison to the previous year's 37% share, as the company sold its Epol brand. The leading brand is Nestle's Purina Friskies with a 23% share in 2013. In second position overall, with 25%, is Mars Africa. Its Whiskas brand falls in second position overall. Foodcorp falls into third position with its Catmor brand seeing good growth to reach almost 9% share in 2013.

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Industry Prospects:

South Africa's cat food category is predicted to see a value CAGR of 4% at constant 2014 prices, between 2014 and 2019. Dry cat food is expected to see the strongest performance during the forecast period, driven by a 4% value CAGR at constant 2014 prices; sales will be driven by demand for mid-priced and premium cat food.

Report Overview:

Discover the latest market trends and uncover sources of future market growth for the Cat Food industry in South Africa with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cat Food industry in South Africa, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cat Food in South Africa market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth  
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Cat Food in South Africa?
- What are the major brands in South Africa?
- How fast are consumers trading up to prepared cat food?
- How have pet specialists fared in recent years?
- How have pet specialists fared in recent years?
- What are growth prospects for pet care in the next 5 years?

Reasons to Get this Report:

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: Cat Treats and Mixers, Dry Cat Food, Wet Cat Food.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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